It’s a reality of life that from time to time only the people who work in a company’s marketing section actually ever know what’s going with the company’s marketing plan. New thoughts get implemented with the rest of the company being none the wiser. And if your association is like many others, internal social media strategy trickled in a small at a time, seeping through the cracks, but never quite fully soaking in.
This often spells missed opportunity for in-house marketers to leverage the many channels available to them throughout the company to help them reach their goals.
I, myself, am in the beginning stages of performing a company wide analysis of potential missed opportunities in the way of social media promotion. We want to take full advantage of all the communications and channels...