9:19 AM
Kandarp
Blogger is one of the most normally used as blogging platforms and I have often received mails and questions from persons using blogger that they aren’t sure how they can optimize it. There are innumerable numbers of plug-ins that are useful for SEO of WordPress Blogs but as such there are not many options with Blogger. While most blogging platforms, including blogger is basically SEO friendly , people often feel that blogspot do place certain limits to freely optimize the blog as you like. However, certain little tweaks can make your blog really SEO friendly. Here are some easy techniques and tips that you can do to make your blogspot pages extra SEO friendly.
Title and Meta Tags
Blogger used definite strings for post title ( <$BlogItemTitle$> ), blog name( <$BlogTitle$> ) etc. These strings would also work when you place them in Title tags or Description tags. By default blogger includes the post title in the title of the page preceded by the Blog Title. If you have already inserted a big blog title, that would make your post title to be pushed back and your title becomes less relevant to the post. So get to the blogger template and make some changes to this. A good way to put your title, might be
<title><$BlogTitle$> : Some text of your choice </title>. You can use similar technique to create Meta Description tag for all the pages.
Having unique Title and Description for various Pages - We would often like to have various structure for Title and Description for various type (main URL, Archive pages, Individual post pages etc ) of blog pages. This can also be done! Blogger uses certain tags, which you can very easily discover if you learn the code thoroughly. But I have done that work for you here. For putting any tags on the main blogger page, put them between <Mainpage></Mainpage> - this would be displayed only on the home page. For Archive pages use <ArchivePage></ArchivePage> and for individual post pages use <ItemPage></ItemPage>. The tags you put in between these tags would be displayed only for the specific type of pages.
Blog Posts
While writing your post don't stuff them with keywords but keep your keywords in mind and use them wherever they can be applied naturally. Try to use your keywords in post title - remember the post title would also go into your page title. You can read this article for more about Web content writing and Website content
Link between posts using suitable anchor texts. This helps your visitors to get reference and also helps in navigation between your blog pages and increased PR flow.
More With Template
If you are using a template with a sidebar (most of them are) you can write some optimized text targeting your keywords in the sidebar. Be vigilant not to spam, it should be revealing text about your blog /subject, yet be full of your keywords.
You will notice that your blog post titles are already in <h2> tags. Search engines pay a little more importance to stuff placed in <h> tags. Try to break down your long posts with sub headings. This will make life easier for your readers and you can use some styles (define them in the template) to get those subheadings to be <h3>.
Comments
Keep your comments in the same page as blog post. Blogger gives the option to have your comments in a pop up window. You need to select "no" on that option. You will often have very good content as comments that can highly boost your content.
Links
Link out to relevant authority sites or blogs whereever necessary. That would help your readers and would also help search engines. At times people would also link back to you when you link to them but do not link to someone with the expectation of link back. Link only where you think is necessary.
Get links to your blog. I don't think you need more inspiration for this but just in case you are wondering on how to get more links refer to my article on how to catch free back links
Title and Meta Tags
Blogger used definite strings for post title ( <$BlogItemTitle$> ), blog name( <$BlogTitle$> ) etc. These strings would also work when you place them in Title tags or Description tags. By default blogger includes the post title in the title of the page preceded by the Blog Title. If you have already inserted a big blog title, that would make your post title to be pushed back and your title becomes less relevant to the post. So get to the blogger template and make some changes to this. A good way to put your title, might be
<title><$BlogTitle$> : Some text of your choice </title>. You can use similar technique to create Meta Description tag for all the pages.
Having unique Title and Description for various Pages - We would often like to have various structure for Title and Description for various type (main URL, Archive pages, Individual post pages etc ) of blog pages. This can also be done! Blogger uses certain tags, which you can very easily discover if you learn the code thoroughly. But I have done that work for you here. For putting any tags on the main blogger page, put them between <Mainpage></Mainpage> - this would be displayed only on the home page. For Archive pages use <ArchivePage></ArchivePage> and for individual post pages use <ItemPage></ItemPage>. The tags you put in between these tags would be displayed only for the specific type of pages.
Blog Posts
While writing your post don't stuff them with keywords but keep your keywords in mind and use them wherever they can be applied naturally. Try to use your keywords in post title - remember the post title would also go into your page title. You can read this article for more about Web content writing and Website content
Link between posts using suitable anchor texts. This helps your visitors to get reference and also helps in navigation between your blog pages and increased PR flow.
More With Template
If you are using a template with a sidebar (most of them are) you can write some optimized text targeting your keywords in the sidebar. Be vigilant not to spam, it should be revealing text about your blog /subject, yet be full of your keywords.
You will notice that your blog post titles are already in <h2> tags. Search engines pay a little more importance to stuff placed in <h> tags. Try to break down your long posts with sub headings. This will make life easier for your readers and you can use some styles (define them in the template) to get those subheadings to be <h3>.
Comments
Keep your comments in the same page as blog post. Blogger gives the option to have your comments in a pop up window. You need to select "no" on that option. You will often have very good content as comments that can highly boost your content.
Links
Link out to relevant authority sites or blogs whereever necessary. That would help your readers and would also help search engines. At times people would also link back to you when you link to them but do not link to someone with the expectation of link back. Link only where you think is necessary.
Get links to your blog. I don't think you need more inspiration for this but just in case you are wondering on how to get more links refer to my article on how to catch free back links
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