Black Hats: Beware perhpas it will kill you

Appropriate natural (unpaid) SEO is a reliable method to get visibility through search engine point of view... But, take note the keyword “proper.” unluckily some unscrupulous service providers do not take heed of proper SEO techniques.

They use techniques that abuse search engine algorithms to essentially “cheat” their technique to the top. Such methods are called black hats, and they are the bane of search engines. Websites caught using black hat techniques are penalized or even banned by search engines.
If you want your website to be on top of search engine result page (SERP), ban these shady black hats when optimizing your website.

* Unrelated keywords
To get high rankings for every keyword, some people include lots of keywords or phrases in their text even if they are not related or relevant to the site’s content. Black hatters usually misuse and abuse top keywords after determining these words’ relevancy by using certain online tools.

* Keyword stuffing
This involves repeating keywords to such an extent that the content becomes nonsensical. “Tents for camping outdoors tents camping tents” is a perfect example. A properly optimized sentence would be. “Our tents are made of high-quality materials that can withstand harsh outdoor conditions when camping.”

* Hidden or Tiny Text
This annoying black hat technique defies the rules of placing reliable content on web pages. Do not make the test so small that they are unreadable. You should also avoid hiding the text such as making the words the same color as the background.

* Redirect Pages
Redirecting the user to a different or unrelated page, commonly called cloaking, is another black hat technique that is best left avoided. A user searches for “sleeping bags,” clicks on a result that looks promising, but is directed instead to, say, a pornographic site.

* Link farms
Putting relevant links are also effective in SEO, but black hatters abuse the process through link farming or spamdexing. The abusive method involves creating lots of websites that host free links, creating a compilation of interlinked sites. These sites do not provide good quality content since their only purpose is to host links. Linking to and from numerous sites with unrelated content in an attempt to enhance search engine ranking is also considered link farming.

* Page Swapping
In this deceptive technique, a Web page gets indexed and ranked. Once it gets to a desired position, the owner then changes the page entirely. Thus, a user may search “electronic day trading” in a search engine and clicks a result in the SERP. The page he lands on, however, is completely different from the keyword he used in searching and the description seen in the SERP because the owner changed the page after it was indexed earlier.

* Mirror sites or duplicate content
Individuals using this technique copy a significant amount of content from another site—with or without permission—particularly one that is already up in the SERP, and paste it to his site. If the content was duplicated without permission, the person responsible in copying it might get into legal trouble since this method cites a case of plagiarism.

* Spamming in Blogs
Indiscriminately including backlinks to your website to your replies or posts in other’s blogs and forums, whether manually or automatically, can get you banned on that blog or forum. Your posts and replies that accompany your backlink should be relevant, insightful, informative, or helpful.

* Domain Squatting
Just like plagiarism and establishing mirror sites, this one can get the culprit into legal trouble. Basically, the website owner or SEO provider registers a domain with a trademarked word in the hopes of making it on top of an SERP or, more disturbing, to gain profit. A perfect example would be the case of Russell Boyd who registered a website called The site was soon handed over to actress Julia Roberts after the court decided that Boyd “registered and used the domain name in bad faith.”

* Doorway Pages
Doorway pages are landing pages that are designed specifically for search engines. In most cases, they cannot be seen by the user. These pages utilize a redirect script that automatically links the visitor to another page on the website. This practice is deemed highly illegal by Google and major search engines.

Black hat strategies like the ones mentioned above can severely damage or even destroy your credibility even if you have a high rank on the search engine. With the lack of credibility, you won’t be getting much sales, memberships, or referrals.

Use correct organic SEO techniques to maintain credibility, enjoy better website ranking, and acquire good traffic—and possibly sales—while steering away from trouble.


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