A/B Testing In Google AdWords

There are many of techniques in SEO to boost your popularity and branding, pay per click (PPC) offers easy ways to test and prove different marketing messages. While SEO and social media can have use different testing methods, PPC has the benefit of giving clean, trackable results.

According to Wikipedia, A/B testing is a technique of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to get better response rates. In Google AdWords, the testing process allows you to test the performance of two entirely different versions of an ad. Here’s how it works.

Let’s say you sell android tablet Your ad might look something like this:

Best Android tablet
Check out LG Android Series powered
by Android. Choose your Android Now
www.example.com

After you have created that ad (our control ad), the alternative ad might look like this:

LG Android Phones @ Cheap rates
Check out LG Android Series powered
by Android. Choose your Android Now
www.example.com

As you can see, the ads are very close to being the same, but you want to test if the word “Best” attracts more people than the word “LG.” This test would provide valuable information about your customers’ interests. If more shoppers clicked on the “Best” ad and made a purchase on your website, then you would then delete the “LG” ad and try something else, for example:

Best Android tablet @ cheap rates
Check out LG Android Series powered
by Android. Choose your Android Now
www.example.com

This second test ad would determine if your visitors are more interested in Best instead of LG than try to combine both as mentioned above.

This is a very basic view of A/B testing with Google AdWords. Leaps and bounds in visitor testing can really be made by making changes to your ad’s landing page. These tests can include changes in your ad copy, call-to-action, page color, headers, and many other tweaks.The truth is that website and ad testing is never complete. It is a continuous process for the best click through rate and the highest conversion percentage.

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Cheap PPC Services

PPC Quick Start Package for Google Adwords $150 (Onetime payment)

Steps covered

-  Campaign Objective and Business model Understanding

- Keyword Research

-  Optimum Bid Rate Analysis

-  Visitor Conversion Analysis

-  Custom Ad creation

- Campaign Setup

Monthly Campaign Management (Optional Add-on Service)  15% of the total

Step Covered

Campaigns spend in the previous month or $500

- Campaign ROI analysis

-  Campaign tracking and tweaking

- Weekly reporting

Overview:

Pay-Per-Click (also known as Pay-Per-Placement or Pay-Per-Performance) search engines sell ranking by keyword in an auction format. If you want to have a high ranking you simply bid more for that particular word. These results appear as Sponsored Listings at the top or side of the regular listings. Whenever someone clicks on your link you get charged.

The advantage is you can get the exact ranking you want for the exact keyword you want all in about 24 hours. Traditional SEO can take months to take effect and even then can not guarantee specific keywords. PPC ensures you are found for your most important keywords and helps to deliver a steady stream of traffic to your website.

The main disadvantage is cost. Most search engines only display the top 3 or 4 positions, so those rankings are very competitive. Costs can range anywhere from $0.10 to $10 or more per keyword. Keyword choice and careful monitoring are very important to maintain a positive return-on-investment (ROI).

Just like picking keywords for SEO, you need to carefully select keywords for your PPC campaign. More generally keywords are more expensive and will result in higher clicks, but generally lower ROI. Niche keywords have a lower price and lower traffic but generally a higher ROI. It’s important to track your results and to find a balance.

Right now there are two main PPCs, Yahoo Search Solutions and Google Adwords. Many other search engines use their search results to augment their own listings. MSN currently uses Yahoo Search Solutions results for their paid listings but are expected to roll out their own PPC in the near future.

Shopping PPCs

General PPC listings appear in the major search engines like Yahoo, Google, and MSN. Shopping PPCs or Price Comparison Engines have their own websites. People come to these websites to compare products and pricing. They collect data from websites about products through a data feed which supplies photos, descriptions, and pricing. Visitors can then comparison shop before going to the individual websites. While these engines produce fewer clicks than regular PPCs, visitors from these sites are already pre-qualified themselves and generally result in more sales.

Shopping PPCs also buy ads from the regular PPCs. There product listing commonly appear in paid and regular search engine listings. Here are a few of the biggest.

• Shopping.com / Dealtime.com
• Nextag.com
• Shopzilla.com / Bizrate.com
• Shopping.Yahoo.com

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PPC Tips : Increase Revenue from PPC

Tips Increase PPC Revenue
How to increase revenue from Adsense or other PPC? The answer is to use a trick for a lot of ads clicked on by visitors. How do I? here are some tips on increasing income from adsense.

1. Increase traffic. Traffic is an important factor for a blog that want to monetize, and keep your visitors coming from search engines
2. Make Blog simply. create a blog as simple as possible. No need to install a lot of widgets such as: shout box, vote, etc.
3. Ads position, ads position is crucial! Therefore, place ads in strategic places such as: the header, in posts, etc.
4. Focus on one ads, Do not put another ad like infolinks, amazon, etc (but it's up to you, it's just tips from me).
5. Motivation, which give visitors the choice is: click the ad or go ..

So a few tips to increase revenue from PPC  hopefully useful for you

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Judging PPC Performance: Focus on Conversions

About a month ago, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to create decisions about your Pay Per Click campaign's keyword and advertise performance.

But first, it's worthwhile to emphasize an important point: almost every action you take to improve your PPC ad campaign should be based on conversion data.
Many PPC newbie’s neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR.
It is not true....

Those metrics are useful to gauge a campaign's ability to drive traffic to your site -- and especially the ability for a particular ad to attract clicks. But they tell nothing about your campaign's ability to drive sales or leads.

Tracking and reporting on conversion data, and fine-tuning a PPC campaign's routine based on that, sets PPC advertising apart from other advertising channels that have no such built-in abilities.
Here's how you should view the most important metrics regarding your campaigns:

The number of impressions indicates how often your ad is displayed, and is a compute of the number and effectiveness of the keywords in your campaign.

The number of clicks and the CTR indicates how well your ad is working to convince those viewing the ad that your site/offer corresponds well to the intent of their search.

The number of conversions and the conversion rate indicates how well your keywords, ads and landing pages are working together to convince PPC-driven site visitors to take the action that is the objective of your site -- usually sales or leads.

Since conversion data is necessary for you to judge how well your PPC campaign is working -- to decide whether you've chosen the right keywords, written compelling ad copy, adjusted your bids to obtain maximum ROI, and designed your landing pages correctly -- it's essential that you set up your site with conversion tracking.

Doing so is a one-time operation that's simple, fast and free -- you simply paste a chunk of JavaScript code into a "Thank You" page on your site. That's the page that site visitors see just after taking the desired action -- immediately after finishing a purchase, or submitting a lead form.

Google, Yahoo and Microsoft supply clear instructions for accomplishing this, so I won't describe the process here. Google's especially-clear instructions can be downloaded in PDF form here.

Side note: if your in-house or outsourced web design folks tell you that setting up conversion tracking is hard/expensive/time-consuming: get a second opinion. Fast.

Second side note: be sure to test conversion tracking after setting it up -- and test it periodically to make sure it's still working. Though the setup is straightforward, tiny mistakes, like leaving off a JavaScript line or punctuation mark, can render tracking inoperable. And pay close attention to whether your Thank You page is a secure one (with a URL prefixed by https://) -- if so, a different version of the conversion code must be used.

Third side note: many PPC advertisers need to know and report data that is difficult or impossible to obtain via the conversion tracking described above. For example, for many e-Commerce advertisers, knowing the number of conversions (sales transactions) is insufficient; they need to know the correct revenue from each conversion in order to determine their PPC campaign's effectiveness (profitability).
Fortunately doing so is straightforward -- measuring exact revenue is the forte of most web site analytics packages. One fine example is free: Google Analytics. For AdWords advertisers, Google Analytics is automatically "tied" to their PPC campaigns, and can be easily set up to track revenue per transaction -- start here to see how. Google Analytics (and other web site analytics packages) also shows you a wealth of information that will help you optimize your PPC campaigns -- like data regarding how many shoppers are leaving your site before completing a shopping transaction.

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Keyword research tips for your pay per click campaign

Before one month I had posted information and tips about PPC. When you go for pay per click advertisement as an advertiser then first you have to decide a proper pay per click search engine. Go to them and trial with free sing up. There are two characters play function in pay per click advertisement management. One is Advertiser and another is publisher.

When an advertiser prepares to advertise his ads online or via pay per click advertisement system, he has to select PPC search engines and after this first step has to analyse the keywords for pay per click campaign.

Keywords are the foundation to successful pay per click marketing. Keywords are your investment in PPC. You bid or invest money in a keyword, expecting a return on your money. Consider this - all your ads and landing pages are based on your keyword choices. Choose the right keywords in your starting line-up and you've got increased traffic and increased quality of traffic, the wrong keywords and the rest of your marketing goes down the tube as well.

Have you heard something about KEI- keyword effectiveness index? The KEI of a keyword is a way of determining which keywords are right for your website based on popularity and competitiveness. Only pay per click campaign can tell you which keywords might be most profitable. If you get a lot of click-through a certain keyword that should tell that you can attract traffic for that keyword. As a new advertiser you will get all these helps regarding keyword research for pay per click campaign from various search engines, they provide useful keyword analyse tools.

How to analyse keywords with search engines?

Keyword analyse with Google Adword's tool. There is so many free and paid keyword analyser tools, but using Google's adword research tool is your best bet to make decisions based on Google.

1. First you have to create an account with Google AdWord free.
2. Set up a pay-per-click account.
3. Run a campaign with your selected keywords.
4. Measure the results. To have real measurements, you must do the test for at least a week. Analytics tools will help you figure out how much time visitors spend on your web site, which pages they spend time on and from which pages they leave.
5. If you get unsatisfactory for you results, find and test more keywords. The biggest measurement for the results is what you get back versus to your investments. If you get a double return on your investment, your keywords are working good. If you spent $150 on pay-per-click during your test week and got back $50, research and test more keywords for better result.
Stay on touch.... i will come back soon with more tips how to measure the keywords for pay per click campaign...

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5 PPC Tips - Improve the Quality Score that Really Matters

Almost every Internet user will be familiar with the terms Pay per click advertisement. If you are not sure of what these terms all about, then you'll be surprised to know that it is all about those tiny little ads that show up along the top columns in search engines and websites.

Just as little as three years ago, money ruled the internet markets. As in the person with the most amount of money, ruled the dominated the number one. However, things have changed. Search engines have now started functioning on a better concept that is: known as PPC.


Better placement within the sponsored results = Money + Quality

So, in this new Standard of “Quality Scores”, what are the finest PPC management tips that not only increase the profits, but decreas costs as well?

1.Firstly, you know to base your paid advertising keywords on your website’s copy.

2.Segment your ad groups upon your site’s available landing pages.

3.Also, make sure that you use as many keywords as reasonably possible in your advertisement itself.

4.Create and develop multiple ads per ad group and let the search engines test and choose the best copy.

5.Finally, turn off Content match, as this is nothing else but a “Money Trap”.

These 5 things alone can drastically to make better performance of some of the most paid and legal advertising campaigns.

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PPC

PPC stand for Pay per click. It is a one kinda web advertising which allows bids for advertisment placements. Bids are most often measured as an amount per click-through and  each time a user visits a website, the bid amount is deducte from the bidder's account.

It is very important to have perseverance in achieving the goal of making money through PPC marketing. Most should be taken into account is the Google AdWords program is considered the main vehicle for PPC marketing purposes. You can enjoy more valuable advice from Google in relation to different aspects of PPC marketing. It is common sense to put the relevant keyword ads before writing. You must make your keywords substance in question, so people are not unnecessarily click on your ad when they are actually looking for other products. The springboard to learn PPC marketing is highly targeted to keep your ad groups. Let us show its relevance short climbs and avoid turnover costs due to untargeted clicks.

It's important to understand the main keywords match each ad group, which appears in the title. Google will give you an application available in two ads running at the same time a special time for each ad group. Your task is to follow carefully. As soon as you get to know better than any other service, you can select the ad group. This is very important and also an interesting measure, which allows you to learn PPC marketing in more detail. It is also important to put ads in parentheses. As it happens, make sure that your ads will only respect their sayings.

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