On-Page SEO- Keep in mind

In the ever-changing world of search engine optimization (or SEO), there are two aspects to keep in mind. One is off-page SEO, or also known as linking. While it is the more important part to SEO, it's not what we're going to focus on today. Instead, we need to shift our attention to on-page SEO, which, while not as effective as its counterpart, is very easy to implement. By executing an effective on-page SEO strategy, one could easily climb the ranks of Google without a single link. But sadly, many people today ignore on-page SEO, and so they miss out on some great search engine love.
Yet, this is a good thing. If you were to implement an effective on-page SEO strategy, then you can fly straight ahead of your competitors who choose not to optimize their on-page SEO. And all of this depends heavily on one thing -- your tags. In the HTML of your site, whether you know it or not, you can place specific SEO tags that allow search engines to correctly categorize and rank your website. What you place in these tags is very important. But for now, we are going to concentrate on the five most important ones. Starting with...

1. Title -- The title tag is easily the most important to search engines. This is what they use to determine the content of your website/webpage. Also, most search engines will display your title tag on their results pages. Be sure to include your targeted keywords toward the beginning of the tag. Also, don't worry, you can add your brand name to end of the tag.
2. META Description -- The description tag is also very important in ranking your website. You'll want to make sure that your main keywords are present in this tag. But not only that, the description tag is often displayed right underneath the title tag, and is what entices a "searcher" to click onto your website. So you will want to make sure that it is readable and likeable enough for people to click on.
3. META Keywords -- While some may argue that this tag is completely useless, it's still a good idea to fill a few in. The recommended amount of keywords to place in your keyword tag is around five to seven. Make sure they are relevant and quality keywords.
4. H1 -- In HTML, there are a series of headings available for anyone to use. The H1 tag is [typically] the largest and most important, and as a result, search engines use them heavily to determine the content of the website. It is recommended that you use H1 tags, containing your keywords, whenever possible in order to structure your web content.
5. Image ALT -- When placing an image onto your website, you have the option of setting an ALT tag. Make sure you do it! Google and other search engines love to use the ALT tag to rank your images as well as your text. It's always a good idea to enter in a relevant keyword as the ALT tag in any images you use.
As long as you utilize these five SEO tags properly on your website, you'll do just fine. But just remember, on-page SEO is only one side of the coin. If you really want to rank high, then you're going to have to implement some off-page SEO as well. But as long as you take things one step at a time, you can accomplish anything.

4 comments:

cruz said...

"SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO rvices in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus,content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
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This becomes critical for on page SEO and managing ROI. ... Keep in mind, the page hierarchy in a website.

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