It is a common perception in SEO that online business owners have to battle and manipulate the search engines in order to get their websites ranked highly. This is not true.
The search engines encourage the use of white hat SEO techniques and businesses running ethical SEO campaigns are more likely to achieve the top positions in the search results. There is one significant reason why search engines encourage ethical SEO.
The search engines are providing a service. Searchers visit their websites when looking for something and the search engines must provide them with useful and relevant results. If the results they deliver are not of a high quality, searchers will not return to the search engine in the future and eventually the search engine will fail. The quality of the search results provided...