Cheap PPC Services

PPC Quick Start Package for Google Adwords $150 (Onetime payment)

Steps covered

-  Campaign Objective and Business model Understanding

- Keyword Research

-  Optimum Bid Rate Analysis

-  Visitor Conversion Analysis

-  Custom Ad creation

- Campaign Setup

Monthly Campaign Management (Optional Add-on Service)  15% of the total

Step Covered

Campaigns spend in the previous month or $500

- Campaign ROI analysis

-  Campaign tracking and tweaking

- Weekly reporting

Overview:

Pay-Per-Click (also known as Pay-Per-Placement or Pay-Per-Performance) search engines sell ranking by keyword in an auction format. If you want to have a high ranking you simply bid more for that particular word. These results appear as Sponsored Listings at the top or side of the regular listings. Whenever someone clicks on your link you get charged.

The advantage is you can get the exact ranking you want for the exact keyword you want all in about 24 hours. Traditional SEO can take months to take effect and even then can not guarantee specific keywords. PPC ensures you are found for your most important keywords and helps to deliver a steady stream of traffic to your website.

The main disadvantage is cost. Most search engines only display the top 3 or 4 positions, so those rankings are very competitive. Costs can range anywhere from $0.10 to $10 or more per keyword. Keyword choice and careful monitoring are very important to maintain a positive return-on-investment (ROI).

Just like picking keywords for SEO, you need to carefully select keywords for your PPC campaign. More generally keywords are more expensive and will result in higher clicks, but generally lower ROI. Niche keywords have a lower price and lower traffic but generally a higher ROI. It’s important to track your results and to find a balance.

Right now there are two main PPCs, Yahoo Search Solutions and Google Adwords. Many other search engines use their search results to augment their own listings. MSN currently uses Yahoo Search Solutions results for their paid listings but are expected to roll out their own PPC in the near future.

Shopping PPCs

General PPC listings appear in the major search engines like Yahoo, Google, and MSN. Shopping PPCs or Price Comparison Engines have their own websites. People come to these websites to compare products and pricing. They collect data from websites about products through a data feed which supplies photos, descriptions, and pricing. Visitors can then comparison shop before going to the individual websites. While these engines produce fewer clicks than regular PPCs, visitors from these sites are already pre-qualified themselves and generally result in more sales.

Shopping PPCs also buy ads from the regular PPCs. There product listing commonly appear in paid and regular search engine listings. Here are a few of the biggest.

• Shopping.com / Dealtime.com
• Nextag.com
• Shopzilla.com / Bizrate.com
• Shopping.Yahoo.com