Social Marketing Ideas

There are so many various networking sites that it’s hard to be familiar with just where to begin if you’re interested in joining the social networking websites. By faraway the easiest and most successful social marketing technique involves blogging. An online paper work with habitual entry of comments, Feelings, Thoughts, pictures and video, links to relevant sites and a sight where readers can put thoughts and feelings about the blog posts. A blog can be built-in on your company’s website, or placed on a public blogging website like BlogSpot, word press, live journal.

Once you make your blog, be sure to keep posting new content in it frequently so readers and search engine will want to return again and again to find out the latest information. Suggest priceless tips and tricks about your product or service, and try to relate with your readers in a way that is pleasant and legitimate. You can show a discrepancy your approach by interviewing someone or reviewing something. Remember to be mindful of the weight of including specific keywords that will assist your blog to appear in search engine results.

Another effective idea is to put your thoughts on other people’s related blogs, with the aim of sharing your business information. Try to express yourself as an expert in your particular background or work by posting relevant and important information which will motivate readers to search more information about you.
Contributing in forums related to your business is another technique to get social marketing goals. Try to provide excellent information on the topic being discussed, and keep away from rehashing what has already been stated further back in a thread. Always be respectful and specialized, just as you would in person. A vast tool to merge with forum contribution is use of a Signature Link, A clickable message which identifies you as the poster and helps to generate traffic to your website. Because it’s another marketing tool, take the time to compose something appealing in your Signature Line that will tempt the reader to click through.

Another very nice idea for social marketing is to take part in wikis (Wikipedia). In real meaning, a wiki is a page or collection of pages about a particular topic. Readers are certified to modify a live content and add more information into that page, resulting in an ever-evolving community resource on the given subject. Probably the most well-know wiki is Wikipedia, an online encyclopaedia.

The Internet provides number of opportunities. When all techniques managed correctly, social marketing is a enjoyable and effective way to promote your business.

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image optimization techniques | Image Optimization tips

Search bots cannot index or read pictures and images. If you own an e-commerce or images in site, image optimization will form a fundamental part of your Search Engine Optimization approach.

Image optimization techniques to use while performing SEO on your website: There are few suggestion from my side given below keep in mind before posting images on your website.

•           Add Keywords In The Filename: Use keywords in your picture name. This is one of the finest technique for image optimization. Do not add white space and special typeset in your picture name as they will be programmed. Use hyphens to separate the keywords in the image name.

• ·         Add Alt Tags: Search engines cannot read an image, but they can read the alt attribute included in the image tag. Make sure that you include keywords in the alt tag of every image. Do not use the same keyword for all the images on the web page.

<img=”src=”” alt=”Name”>

• ·         Use Relevant Anchor Text: If you are linking to another page on your site using an image, add an appropriate anchor text. Include keywords in your anchor text.

• ·         Reduce the Image Size: Make sure that the images are not heavy, but load quickly on the site. A slow loading image does not give the right impression about your site. You need to keep your site loading time to a bare minimum as it affects the ranking in Google to some extent.

• ·         Surround the Image with Text: It is not a good practice to congest a web page with too many images. Always add a little text along with your images, if only a few lines. This will give the search engines more information to crawl and index.

• ·         Name the Image Folder Appropriately: Wordpress has a default folder called uploads, for saving all the uploaded images. You can change the name of the folder and make it keyword rich. Henceforth, every time you add an image to your Wordpress blog, your image file name will be searchbot-friendly.

• ·         Include the Title Tag: Title tag helps you add meaningful information to the image. This is helpful particularly for a site containing a lot of images.

• ·         Add Images to Sitemaps: Google indexes billions of images every day. Help Google find the images in your site by adding them to the sitemap. You don’t need to create a new Sitemap; you can just add information on images to the Sitemap you already use.

Use these image optimization techniques to better rank on all the engines and drive more traffic to your site. Images are an integral part of a website. Not optimizing the images will result to the loss of valuable ranking and traffic to the site. Image optimization is a must and should be a part of your SEO strategy.

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The Concept of Strategic SEO

Everybody talks about Search Engine Optimization as mindless link building. The most strategy you usually get is from selecting quality links or building link wheels. But there’s also the concept of strategy in SEO. When applied correctly this yields results better than anything else.
Here’s how it goes. You have to plan not just one site for which you will then build links but a network of sites that will target the whole market. There are many types of networks and really your imagination is the limit, but the most popular is a hierarchical or star network.
Imagine having one authority site that targets the whole market, such as “make money online” market. Such a site would be a big site that targets the biggest and broadest keywords.
Then you have a bunch of smaller sites that target sub niches. For example, SEO, affiliate marketing, list building and so on. Each of these sites would target mid to long tail keywords. And each of these sites would link to your main authority site.
Because you promote all of these sites equally, the combined authority of them would aggregate in your main site and it would be bumped up for whatever keywords you target tremendously.
If you want to take it even further, you can add yet another level of sites that would target long tail keywords and promote your second level (mid range keywords) sites.
You can of course interlink these sites, build link wheels however you want. The main advantage of this concept is that you build a network of solid sites (not a bunch of “thin” web 2.0 properties or articles) which results in a huge boost in the rankings even for the toughest keywords out there.
What is also important to understand that each of these sites, on every level, is a stand-alone money sites that brings revenue – they’re not just feeder sites for your main authority sites (although they serve that purpose at the same time).

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Judging PPC Performance: Focus on Conversions

About a month ago, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to create decisions about your Pay Per Click campaign's keyword and advertise performance.

But first, it's worthwhile to emphasize an important point: almost every action you take to improve your PPC ad campaign should be based on conversion data.
Many PPC newbie’s neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR.
It is not true....

Those metrics are useful to gauge a campaign's ability to drive traffic to your site -- and especially the ability for a particular ad to attract clicks. But they tell nothing about your campaign's ability to drive sales or leads.

Tracking and reporting on conversion data, and fine-tuning a PPC campaign's routine based on that, sets PPC advertising apart from other advertising channels that have no such built-in abilities.
Here's how you should view the most important metrics regarding your campaigns:

The number of impressions indicates how often your ad is displayed, and is a compute of the number and effectiveness of the keywords in your campaign.

The number of clicks and the CTR indicates how well your ad is working to convince those viewing the ad that your site/offer corresponds well to the intent of their search.

The number of conversions and the conversion rate indicates how well your keywords, ads and landing pages are working together to convince PPC-driven site visitors to take the action that is the objective of your site -- usually sales or leads.

Since conversion data is necessary for you to judge how well your PPC campaign is working -- to decide whether you've chosen the right keywords, written compelling ad copy, adjusted your bids to obtain maximum ROI, and designed your landing pages correctly -- it's essential that you set up your site with conversion tracking.

Doing so is a one-time operation that's simple, fast and free -- you simply paste a chunk of JavaScript code into a "Thank You" page on your site. That's the page that site visitors see just after taking the desired action -- immediately after finishing a purchase, or submitting a lead form.

Google, Yahoo and Microsoft supply clear instructions for accomplishing this, so I won't describe the process here. Google's especially-clear instructions can be downloaded in PDF form here.

Side note: if your in-house or outsourced web design folks tell you that setting up conversion tracking is hard/expensive/time-consuming: get a second opinion. Fast.

Second side note: be sure to test conversion tracking after setting it up -- and test it periodically to make sure it's still working. Though the setup is straightforward, tiny mistakes, like leaving off a JavaScript line or punctuation mark, can render tracking inoperable. And pay close attention to whether your Thank You page is a secure one (with a URL prefixed by https://) -- if so, a different version of the conversion code must be used.

Third side note: many PPC advertisers need to know and report data that is difficult or impossible to obtain via the conversion tracking described above. For example, for many e-Commerce advertisers, knowing the number of conversions (sales transactions) is insufficient; they need to know the correct revenue from each conversion in order to determine their PPC campaign's effectiveness (profitability).
Fortunately doing so is straightforward -- measuring exact revenue is the forte of most web site analytics packages. One fine example is free: Google Analytics. For AdWords advertisers, Google Analytics is automatically "tied" to their PPC campaigns, and can be easily set up to track revenue per transaction -- start here to see how. Google Analytics (and other web site analytics packages) also shows you a wealth of information that will help you optimize your PPC campaigns -- like data regarding how many shoppers are leaving your site before completing a shopping transaction.

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3 types of Search Engines

1.       Spiders
The search engine sends out a ‘spider’ or ‘robot’ that records all the text on your website. That text is then indexed in a database, categorized by keyword, and given a relevancy ranking. A higher relevancy ranking makes your pages appear higher when the search engine returns results to a visitor.

a.       Main Engines – Google, Yahoo, MSN

b.      Benefits – These are the Big Three and they cover 95% of all search engine traffic. Concentrate your efforts here and forget about the little guys.

2.       Directories
Directories have websites submitted to them for review. The best directories are reviewed by hand and disallow affiliate sites or sites with little or no content. Most directories get very little traffic but, since the included websites are reviewed for quality, the Big Three consider them a good source to find new websites. Getting listed in directories is the most common way to build link popularity.

a.       Main Engines – Business.com, DMOZ.org, GoGuides.com, JoeAnt.com, Gimpsy.org

b.      Benefits – While these engines don’t get a lot of traffic other search engines use their results. Spider engines like Google consider directories to have high quality content and often index the directory’s additions.

3.       PPC – Pay-per-click search engines sell ranking by keyword in an auction format. If you want to have a high ranking you simply bid more for that particular word. These results appear at the top or side of the regular listings.

a.       Main Engines – Yahoo Search Solutions and Google Adwords. Shopping PPCs  or price comparison engines, include Shopping.com, Nextag.com, and Pricegrabber.com.

b.      Benefits – Getting listed in a Directory or Spider engine can take weeks or months and getting a good ranking can take up to a year of trial and error. With a PPC listing you’re up and running in under a week and you can get exactly the keyword and ranking you want.

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SEO for Blogspot - Blogger Blogs

Blogger is one of the most normally used as blogging platforms and I have often received mails and questions from persons using blogger that they aren’t sure how they can optimize it. There are innumerable numbers of plug-ins that are useful for SEO of WordPress Blogs but as such there are not many options with Blogger. While most blogging platforms, including blogger is basically SEO friendly , people often feel that blogspot do place certain limits to freely optimize the blog as you like. However, certain little tweaks can make your blog really SEO friendly. Here are some easy techniques and tips that you can do to make your blogspot pages extra SEO friendly.


Title and Meta Tags

Blogger used definite strings for post title ( <$BlogItemTitle$> ), blog name( <$BlogTitle$> ) etc. These strings would also work when you place them in Title tags or Description tags. By default blogger includes the post title in the title of the page preceded by the Blog Title. If you have already inserted a big blog title, that would make your post title to be pushed back and your title becomes less relevant to the post. So get to the blogger template and make some changes to this. A good way to put your title, might be
<title><$BlogTitle$> : Some text of your choice </title>. You can use similar technique to create Meta Description tag for all the pages.

Having unique Title and Description for various Pages - We would often like to have various structure for Title and Description for various type (main URL, Archive pages, Individual post pages etc ) of blog pages. This can also be done! Blogger uses certain tags, which you can very easily discover if you learn the code thoroughly. But I have done that work for you here. For putting any tags on the main blogger page, put them between <Mainpage></Mainpage> - this would be displayed only on the home page. For Archive pages use <ArchivePage></ArchivePage> and for individual post pages use <ItemPage></ItemPage>. The tags you put in between these tags would be displayed only for the specific type of pages.

Blog Posts

While writing your post don't stuff them with keywords but keep your keywords in mind and use them wherever they can be applied naturally. Try to use your keywords in post title - remember the post title would also go into your page title. You can read this article for more about Web content writing and Website content

Link between posts using suitable anchor texts. This helps your visitors to get reference and also helps in navigation between your blog pages and increased PR flow.

More With Template

If you are using a template with a sidebar (most of them are) you can write some optimized text targeting your keywords in the sidebar. Be vigilant not to spam, it should be revealing text about your blog /subject, yet be full of your keywords.

You will notice that your blog post titles are already in <h2> tags. Search engines pay a little more importance to stuff placed in <h> tags. Try to break down your long posts with sub headings. This will make life easier for your readers and you can use some styles (define them in the template) to get those subheadings to be <h3>.

Comments

Keep your comments in the same page as blog post. Blogger gives the option to have your comments in a pop up window. You need to select "no" on that option. You will often have very good content as comments that can highly boost your content.

Links

Link out to relevant authority sites or blogs whereever necessary. That would help your readers and would also help search engines. At times people would also link back to you when you link to them but do not link to someone with the expectation of link back. Link only where you think is necessary.

Get links to your blog. I don't think you need more inspiration for this but just in case you are wondering on how to get more links refer to my article on how to catch free back links

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