Social Marketing Ideas

There are so many various networking sites that it’s hard to be familiar with just where to begin if you’re interested in joining the social networking websites. By faraway the easiest and most successful social marketing technique involves blogging. An online paper work with habitual entry of comments, Feelings, Thoughts, pictures and video, links to relevant sites and a sight where readers can put thoughts and feelings about the blog posts. A blog can be built-in on your company’s website, or placed on a public blogging website like BlogSpot, word press, live journal. Once you make your blog, be sure to keep posting new content in it frequently so readers and search engine will want to return again and again to find out the latest information. Suggest priceless tips and tricks about your...

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image optimization techniques | Image Optimization tips

Search bots cannot index or read pictures and images. If you own an e-commerce or images in site, image optimization will form a fundamental part of your Search Engine Optimization approach. Image optimization techniques to use while performing SEO on your website: There are few suggestion from my side given below keep in mind before posting images on your website.           Add Keywords In The Filename: Use keywords in your picture name. This is one of the finest technique for image optimization. Do not add white space and special typeset in your picture name as they will be programmed. Use hyphens to separate the keywords in the image name. ·         Add Alt Tags: Search engines cannot read an image, but...

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The Concept of Strategic SEO

Everybody talks about Search Engine Optimization as mindless link building. The most strategy you usually get is from selecting quality links or building link wheels. But there’s also the concept of strategy in SEO. When applied correctly this yields results better than anything else. Here’s how it goes. You have to plan not just one site for which you will then build links but a network of sites that will target the whole market. There are many types of networks and really your imagination is the limit, but the most popular is a hierarchical or star network. Imagine having one authority site that targets the whole market, such as “make money online” market. Such a site would be a big site that targets the biggest and broadest keywords. Then you have a bunch of smaller sites that target sub...

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Judging PPC Performance: Focus on Conversions

About a month ago, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to create decisions about your Pay Per Click campaign's keyword and advertise performance. But first, it's worthwhile to emphasize an important point: almost every action you take to improve your PPC ad campaign should be based on conversion data. Many PPC newbie’s neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR. It is not true.... Those metrics are useful to gauge a campaign's ability to drive traffic to your site -- and especially the ability for a particular ad to attract clicks. But they tell nothing about your campaign's ability to drive sales or leads. Tracking...

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3 types of Search Engines

1.       Spiders The search engine sends out a ‘spider’ or ‘robot’ that records all the text on your website. That text is then indexed in a database, categorized by keyword, and given a relevancy ranking. A higher relevancy ranking makes your pages appear higher when the search engine returns results to a visitor.a.       Main Engines – Google, Yahoo, MSN b.      Benefits – These are the Big Three and they cover 95% of all search engine traffic. Concentrate your efforts here and forget about the little guys. 2.       Directories Directories have websites submitted to them for review. The best directories are reviewed by hand and disallow affiliate sites or sites with...

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SEO for Blogspot - Blogger Blogs

Blogger is one of the most normally used as blogging platforms and I have often received mails and questions from persons using blogger that they aren’t sure how they can optimize it. There are innumerable numbers of plug-ins that are useful for SEO of WordPress Blogs but as such there are not many options with Blogger. While most blogging platforms, including blogger is basically SEO friendly , people often feel that blogspot do place certain limits to freely optimize the blog as you like. However, certain little tweaks can make your blog really SEO friendly. Here are some easy techniques and tips that you can do to make your blogspot pages extra SEO friendly. Title and Meta Tags Blogger used definite strings for post title ( <$BlogItemTitle$> ), blog name( <$BlogTitle$> )...

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