Twitter to Publicly Release its Web Analytics Tool

Twitter, is one of the most winning social networking websites, will soon roll out its own Web Analytics Tool for all twitter users.

This Web Analytic Tool is a helpful tracking tool designed to assist website owners, internet marketers and SEO experts to analyze and monitor the effectiveness of their Twitter Marketing Campaign and Tweet Button Integration. With this tool, they can able to understand how much their website content is being shared across the Twitter network and see the traffic stats they receive from Twitter.

Twitter Web Analytic Tool is powered by Back Type, a comment turned social analytic platform acquired by Twitter last July.

At this time, this tool is in beta and it can be used for free. A small group of its partners will be the first to get an access and start to use Twitter Web Analytic this week and in the coming few weeks, Twitter will release it to all website owners.

For those web developers, Twitter has some good news as they will also soon provide Twitter Web Analysis API to let them incorporate Twitter data in their products.

Read more »

Track SMO Activity Using Google Analytics & Webmaster Tools

Google & its web analytics tool known as “Google Analytics” as well as “Google Webmaster Tools” are continuously becoming much advanced by adding up more and more awesome features to provide better client understanding.

Now again both are enriched with new tools to track social media activities. Now you can utilize them to track the impact of tweets, facebook likes, Google plus & a lot more.

If you logged in to your Google Webmaster Tools account you will see that there’s a “+1 Metrics” section.”+1 Metrics” provides reports on the impact of the +1 Button on search. The new analytics tracks the amount of +1s on a given page and show how +1s affect your website’s click through rate (CTR).

The new Activity Report and an Audience Report also added to Google Webmaster Tools. The Activity Report shows the number of +1s your website or webpages have received as well as the Audience report shows the geographic and demographic data about website visitors who have clicked on Google’s +1 button for your website pages.

Google has also introduced a very useful new Social Plugin Tracking tool for Google Analytics. This new social plugin tool can be utilize to compare the impact of various types of social media activities on your website. Along with +1s, it also tracks Twitter tweets, Facebook Likes, Facebook shares etc.

The new Social Plugin Tracking Tool generates three types of reports:

1. Social Engagement- It tracks behavioral changes (time spent on website, page views, bounce-rate, etc.) for visits from social plugins.
2. Social Actions- It tracks the number of social media activities users take on your site.
3. Social Pages.- It is used to compare the number of social media activities received on your website.

Its worthful to track social media as social media sites drive a lot of the website traffic.

Social media tracking from Google, just came after launch of Google’s +1 so, we can also say its Google strategy to show the importance of its +1 along with other social media sites. However, these new features from Google provide a great deal of more details and the impact of social media activites to the website owners on their websites.

Read more »

How to Maximize Your Social Media Presence with Minimal Effort

It’s a reality of life that from time to time only the people who work in a company’s marketing section actually ever know what’s going with the company’s marketing plan. New thoughts get implemented with the rest of the company being none the wiser. And if your association is like many others, internal social media strategy trickled in a small at a time, seeping through the cracks, but never quite fully soaking in.

This often spells missed opportunity for in-house marketers to leverage the many channels available to them throughout the company to help them reach their goals.

I, myself, am in the beginning stages of performing a company wide analysis of potential missed opportunities in the way of social media promotion. We want to take full advantage of all the communications and channels we have available to us to let people know that we also want to connect on our Facebook, Twitter & YouTube accounts, and of course, our blog.

In this post, I’ll tell you how I plan to tackle the research and make little adjustments that can have impact on our social media exposure in the coming year.

Analyze Internal Communications

A great first step is sitting down with each of the departments in your company (and you can simply do this with individual employees if your company is smaller), to find out who they talk to and how they communicate every day.

Then brainstorm ideas on missed opportunities for directing those people to social media channels. Everyone in the company has a chance to touch someone important to your business, including:

• Sales
• Customer service
• Account management
• Technical staff
• Creative staff
• Accounting (yes, vendors are an important alliance, too)
• Executive staff

This is not a one-size-fits-all approach. Depending on how each department or individual operates, the social media promotion will fit in differently.

For example, the sales department might start directing more traffic to your company blog for more information on your business’ area of expertise, or perhaps they’ll hand select articles that your company has written on a particular problem the prospect is currently facing. This is both helpful to the prospect and the sales funnel.

On the other hand, your customer service people who handle calls all day can take those opportunities to plug any promotions or contests that your company might be having on any given social medium.
The point being, if you’re an in-house marketer, it’s important to know where these missed opportunities exist companywide, and to secure wins with minimal efforts that integrate seamlessly into the activities these employees are already performing.

Assess Outward Communications

Take stock of every device and piece of collateral (digital or print) your department creates. Then do the same for every department and/or staff member (if a smaller company). Where are your missed opportunities to promote your social media?
This includes things like:

• Print collateral
• Web pages
• Power point presentations
• Newsletters
• Business cards
• Emails
• Press releases
• Multimedia like podcasts or videos
• Client documents and deliverables
• Social media (yes, promote your various social media through your social media!)

This is just journey of your “t”s and dotting your “i”s on your company’s day-to-day communications. Then you have to ensure that each new campaign you initiate also ties the social media into it. For example, if your company is heavily involved in industry conferences or tradeshows like we are, you have to think about how to work in your social media exposure into that marketing plan.

Well, those are my quick-and-dirty tips for optimizing your company for social media promotion. I’m sure we all have missed opportunities that can be seized with little to no impact on our daily routines. What are your ideas?

Read more »

Tips on Loyalty Marketing and Managing a Social Network

 For recommendation on how you can make more brand awareness and keep more clients, these easy pointers must help. If you’re happy to converse with them about what you’re interested in, by utilizing the sticky web of a social network, you have many opportunity to make new areas for structure your business. These fast tips should help you to set goals of the areas to focus on to help force more people to use your social profile as their source of relevant and reliable information.


The standard element in any kind of loyalty marketing focus is to make the plan of ways that your target group can be busy. Sharing information with people via a social network is a sure fire means of communication that should be considered. So, how do we go about creating a method to building our social networks numbers?

The Faithful Network

Since a social network is a network that is primarily filled with people who want to be social, the qualities of purchase are constantly amended. The importance of social decisions, sharing opinions, and the power of influence is where the value lies within any social media relationships. All these can determine the visibility and level of clout you have with your connections, to bring your opinions and offers to the surface of this system of online marketing.
What’s the power of social networking as a tool to increase customer traffic and sales? The social network forms a single friendly spot where billions of people each day share their experiences, and share data that companies can use to create and harness online relationships, within a thriving and appropriate community of its own. This possibility of online relationships is powerful if cultivated authentically and passionately to increase both user traffic and the influenced requests for purchase.

The Social Network Proposal

You can join many other industrious businesses in promoting your products or brand to achieve marketing goals. Consider these ideas to steer your brand allegiance.
Identify your target group to communicate with via the social sphere, and then determine the purpose of the sales and promotional activities that will help you gain reach.  What is your ideal? What is it you would like to happen through reaching out and engaging with your core group?  It’s very lazy to say “sell more”, as there is much more potential and loyalty growth opportunity available with utilizing legitimate social media management.
Create a campaign to share promotions on channels such as social network advertising, and creating “call to” pages, though it is good to consider a tab-only promotion that encourages people to recommend you, or share content. Complement the use of your past contacts, and historical data  to ensure your contacts are at least friends of someone who already has a relationship with the company or campaign.
Create a social experience at the point of purchase: Some suggestions may be using an Application Programming Interface (API) that will create more opportunities, allowing people to recommend specific products, or integrate social buttons to the sales funnel, or create special offers (exclusive social network deals) to attract people to the site location, and communicate with some of their friends.
Drive people to the point of purchase online: Be transparent when using social network advertising with offers that guide people to the point of purchase online. Be honest, and clarify that a button or link will lead to this or that place.

Read more »

Build Links and Promote website through Social Media

Social media plays a very important role in modern online marketing Search engines paying a lot of attention on social media marketing and it is believed to help to increase website reputation.

Promoting website and its services or products through social media is a better strategy than build links through link building. Here are specified few tips and tricks which will help you get the most from your campaigns

Twitter and Facebook
If you are really serious with developing a reliable social media campaign, Facebook and Twitter are websites that helps you. A most important thing to keep in mind is to commit to updating your profile pages. Nobody wants to follow those pages which are not regularly engages within the group. To get the most out of those sites, it is suggested that you post regularly to remain your brand in front of people’s eyes.

You have to take care about your post. Don’t just speak about talk about your company’s product and services but try to post related subjects and news in your industry. Try to engage your group and don’t be scare to post another websites links in your post.

Social Bookmarking
Social Bookmarking can make anchor text optimised links to a particular page of your website. Those links are usually low quality as far as links go and so they shouldn’t take up a huge amount of time in your link building efforts. They can be useful for sharing your link with others who are interested in the topics you write about, others may also choose to link to the content. Stumble upon is a good example; users can choose certain topics of interest and they can click stumble to land on a random page related to their interests.

The most powerful thing in social bookmarking is you can share your content with people actively seeking information relating to topics within your expertise.

Squidoo and Hub Pages
Squidoo lens and Hub Pages can give relevant backlinks to your site. This works really awesome if you make an informative post of related your industry.  These pages can build up a nice quantity of authority and the link back to your website could become precious.

YouTube video
You can embed Youtube videos on your website and get relevant traffic. You can also get YouTube’s own tracking statistics at no charge as well.

Create a specific text-optimized page for each youtube video on your website.

• Surround the video with a description and link to your YouTube page with anchor text being the keywords   you would like to rank for.
• Submit the same description to each video site (i.e. Yahoo! Video, Youtube, Google Video).
• User Google Website Optimizer to help you determine which video works best. You can then set up Goals in Google Analytics and learn which video was the most successful. Create different variations of the video and then simply run a test using the free Google Website Optimizer and change nothing but the video on the different versions of the pages.

Read more »

Social Media Optimization - Traffic Alternative to Google

The phrase Social Media Optimization (SMO) is very popular phrase in Internet world. It is a new traffic option to Google. It provides option to boost more traffic and business through social media networks.

Definition: SMO is easy to link technique using social media sources like social networking, blogs, social bookmarking, Videos, and media sharing websites,. It is the finest traffic alternative to Google, yahoo, Msn and many more well-liked search engines.

The main target of marketing is to increase more and more business by exposing their products and services to the interested consumers. The social networks are much known now and billions of people have joined and using it. The area or group inside the social networks attracts interested peoples to join it and through community we can attract visitors and let them know about our products and services.
It is also very simple as compare to SEO. No need of on-page and off-page optimization. Only few associated tags, a very attractive title with description and good content on the page that attract people to visit the page. If the content is really good, then you will get more advantages here. You have to make community or join community and invite friends and colleagues to come and join your community to make community more crowdie and visible.

It also gives traffic without paying a single penny and also if your website is fresh or has no good ranked in search engines then you have still probability to obtain traffic on your website through social networks.

Read more »