How to Maximize Your Social Media Presence with Minimal Effort

It’s a reality of life that from time to time only the people who work in a company’s marketing section actually ever know what’s going with the company’s marketing plan. New thoughts get implemented with the rest of the company being none the wiser. And if your association is like many others, internal social media strategy trickled in a small at a time, seeping through the cracks, but never quite fully soaking in. This often spells missed opportunity for in-house marketers to leverage the many channels available to them throughout the company to help them reach their goals. I, myself, am in the beginning stages of performing a company wide analysis of potential missed opportunities in the way of social media promotion. We want to take full advantage of all the communications and channels...

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A/B Testing In Google AdWords

There are many of techniques in SEO to boost your popularity and branding, pay per click (PPC) offers easy ways to test and prove different marketing messages. While SEO and social media can have use different testing methods, PPC has the benefit of giving clean, trackable results. According to Wikipedia, A/B testing is a technique of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to get better response rates. In Google AdWords, the testing process allows you to test the performance of two entirely different versions of an ad. Here’s how it works. Let’s say you sell android tablet Your ad might look something like this: Best Android tablet Check out LG Android Series powered by Android. Choose your Android Now www.example.com After...

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