Twitter to Publicly Release its Web Analytics Tool

Twitter, is one of the most winning social networking websites, will soon roll out its own Web Analytics Tool for all twitter users.

This Web Analytic Tool is a helpful tracking tool designed to assist website owners, internet marketers and SEO experts to analyze and monitor the effectiveness of their Twitter Marketing Campaign and Tweet Button Integration. With this tool, they can able to understand how much their website content is being shared across the Twitter network and see the traffic stats they receive from Twitter.

Twitter Web Analytic Tool is powered by Back Type, a comment turned social analytic platform acquired by Twitter last July.

At this time, this tool is in beta and it can be used for free. A small group of its partners will be the first to get an access and start to use Twitter Web Analytic this week and in the coming few weeks, Twitter will release it to all website owners.

For those web developers, Twitter has some good news as they will also soon provide Twitter Web Analysis API to let them incorporate Twitter data in their products.

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Track SMO Activity Using Google Analytics & Webmaster Tools

Google & its web analytics tool known as “Google Analytics” as well as “Google Webmaster Tools” are continuously becoming much advanced by adding up more and more awesome features to provide better client understanding.

Now again both are enriched with new tools to track social media activities. Now you can utilize them to track the impact of tweets, facebook likes, Google plus & a lot more.

If you logged in to your Google Webmaster Tools account you will see that there’s a “+1 Metrics” section.”+1 Metrics” provides reports on the impact of the +1 Button on search. The new analytics tracks the amount of +1s on a given page and show how +1s affect your website’s click through rate (CTR).

The new Activity Report and an Audience Report also added to Google Webmaster Tools. The Activity Report shows the number of +1s your website or webpages have received as well as the Audience report shows the geographic and demographic data about website visitors who have clicked on Google’s +1 button for your website pages.

Google has also introduced a very useful new Social Plugin Tracking tool for Google Analytics. This new social plugin tool can be utilize to compare the impact of various types of social media activities on your website. Along with +1s, it also tracks Twitter tweets, Facebook Likes, Facebook shares etc.

The new Social Plugin Tracking Tool generates three types of reports:

1. Social Engagement- It tracks behavioral changes (time spent on website, page views, bounce-rate, etc.) for visits from social plugins.
2. Social Actions- It tracks the number of social media activities users take on your site.
3. Social Pages.- It is used to compare the number of social media activities received on your website.

Its worthful to track social media as social media sites drive a lot of the website traffic.

Social media tracking from Google, just came after launch of Google’s +1 so, we can also say its Google strategy to show the importance of its +1 along with other social media sites. However, these new features from Google provide a great deal of more details and the impact of social media activites to the website owners on their websites.

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