Reciprocal linking is good or Bad?

Have you ever thought is Your SEO Knowledge is Correct or not? Read following information and decide.

Reciprocal linking is a subject that produces a lot of conversation: everybody wants to identify how to obtain it to work for them. Much of this conversation involve link trading, or linking together their own websites, and whether it’s going to get you in trouble or not. They invariably fear that they will run into problems with search engines who may consider it cheating. Many of them have heard horror stories about Linking Farms which often get banned from Google along with every page associated with them. This fear is justified by the obvious disasters that link farms can ensue upon a web site. There are very few webmasters who are willing to take the risk and rightfully so.

Misunderstanding clouds the debate on reciprocal links on mutually sides. Reciprocal links deserve a fair hearing, because some are bad for a website, but most aren’t. In the beginning, almost all sites had plenty of reciprocal links (the tradition of the ‘links’ page), and they worked exactly as intended. Links brought in additional traffic, and affiliate links let people make money. These ‘links’ pages are less and less common now, but seem to be making a slight come back during this period in which SEO work has become a phenomena and a hobby for many web masters. The fact that SEO work is so common now will inherently lead to answers to questions which have been guarded for years. These answers will help people decide if the old fashioned ‘links’ pages are worth having or not.

Most people see nothing wrong with good, old-fashioned link trading, but swapping links is only one aspect of reciprocal linking. These link swaps are allowed and, in many cases, considered beneficial. Link trades are great for web sites because they allow them to communicate a greater amount of information to their visitors. These link swaps are only beneficial, however, if they link to pages that are somehow relevant. Links to completely random pages that visitors will not find interesting are useless and could be considered fraudulent exchanges.

There are also automatic link exchanges on the good side of things, and link farms on the bad one. Link exchanges can be extremely beneficial, but before you allow yourself to get roped into this kind of situation, make sure that it pans out as a legitimate source of traffic. If you subscribe to a link exchange, the links should be hand made by you. They should not be kept in a gigantic database on the middle man’s server. They should also be done upon request rather than automatically. You should be able to look through each link and view each page to insure quality.
You may not consider everything you just read to be crucial information about SEO. But don’t be surprised if you find yourself recalling and using this very information in the next few days.

Reciprocal links are popular because of the good things they give you: they act as ads for your site as well as increasing your search engine rankings. Some people, however, say that you shouldn’t link to other websites as it decreases your own link popularity – they don’t realize that you need to give a little to get a little.