image optimization techniques | Image Optimization tips

Search bots cannot index or read pictures and images. If you own an e-commerce or images in site, image optimization will form a fundamental part of your Search Engine Optimization approach.

Image optimization techniques to use while performing SEO on your website: There are few suggestion from my side given below keep in mind before posting images on your website.

•           Add Keywords In The Filename: Use keywords in your picture name. This is one of the finest technique for image optimization. Do not add white space and special typeset in your picture name as they will be programmed. Use hyphens to separate the keywords in the image name.

• ·         Add Alt Tags: Search engines cannot read an image, but they can read the alt attribute included in the image tag. Make sure that you include keywords in the alt tag of every image. Do not use the same keyword for all the images on the web page.

<img=”src=”” alt=”Name”>

• ·         Use Relevant Anchor Text: If you are linking to another page on your site using an image, add an appropriate anchor text. Include keywords in your anchor text.

• ·         Reduce the Image Size: Make sure that the images are not heavy, but load quickly on the site. A slow loading image does not give the right impression about your site. You need to keep your site loading time to a bare minimum as it affects the ranking in Google to some extent.

• ·         Surround the Image with Text: It is not a good practice to congest a web page with too many images. Always add a little text along with your images, if only a few lines. This will give the search engines more information to crawl and index.

• ·         Name the Image Folder Appropriately: Wordpress has a default folder called uploads, for saving all the uploaded images. You can change the name of the folder and make it keyword rich. Henceforth, every time you add an image to your Wordpress blog, your image file name will be searchbot-friendly.

• ·         Include the Title Tag: Title tag helps you add meaningful information to the image. This is helpful particularly for a site containing a lot of images.

• ·         Add Images to Sitemaps: Google indexes billions of images every day. Help Google find the images in your site by adding them to the sitemap. You don’t need to create a new Sitemap; you can just add information on images to the Sitemap you already use.

Use these image optimization techniques to better rank on all the engines and drive more traffic to your site. Images are an integral part of a website. Not optimizing the images will result to the loss of valuable ranking and traffic to the site. Image optimization is a must and should be a part of your SEO strategy.