How to Maximize Your Social Media Presence with Minimal Effort

It’s a reality of life that from time to time only the people who work in a company’s marketing section actually ever know what’s going with the company’s marketing plan. New thoughts get implemented with the rest of the company being none the wiser. And if your association is like many others, internal social media strategy trickled in a small at a time, seeping through the cracks, but never quite fully soaking in.

This often spells missed opportunity for in-house marketers to leverage the many channels available to them throughout the company to help them reach their goals.

I, myself, am in the beginning stages of performing a company wide analysis of potential missed opportunities in the way of social media promotion. We want to take full advantage of all the communications and channels we have available to us to let people know that we also want to connect on our Facebook, Twitter & YouTube accounts, and of course, our blog.

In this post, I’ll tell you how I plan to tackle the research and make little adjustments that can have impact on our social media exposure in the coming year.

Analyze Internal Communications

A great first step is sitting down with each of the departments in your company (and you can simply do this with individual employees if your company is smaller), to find out who they talk to and how they communicate every day.

Then brainstorm ideas on missed opportunities for directing those people to social media channels. Everyone in the company has a chance to touch someone important to your business, including:

• Sales
• Customer service
• Account management
• Technical staff
• Creative staff
• Accounting (yes, vendors are an important alliance, too)
• Executive staff

This is not a one-size-fits-all approach. Depending on how each department or individual operates, the social media promotion will fit in differently.

For example, the sales department might start directing more traffic to your company blog for more information on your business’ area of expertise, or perhaps they’ll hand select articles that your company has written on a particular problem the prospect is currently facing. This is both helpful to the prospect and the sales funnel.

On the other hand, your customer service people who handle calls all day can take those opportunities to plug any promotions or contests that your company might be having on any given social medium.
The point being, if you’re an in-house marketer, it’s important to know where these missed opportunities exist companywide, and to secure wins with minimal efforts that integrate seamlessly into the activities these employees are already performing.

Assess Outward Communications

Take stock of every device and piece of collateral (digital or print) your department creates. Then do the same for every department and/or staff member (if a smaller company). Where are your missed opportunities to promote your social media?
This includes things like:

• Print collateral
• Web pages
• Power point presentations
• Newsletters
• Business cards
• Emails
• Press releases
• Multimedia like podcasts or videos
• Client documents and deliverables
• Social media (yes, promote your various social media through your social media!)

This is just journey of your “t”s and dotting your “i”s on your company’s day-to-day communications. Then you have to ensure that each new campaign you initiate also ties the social media into it. For example, if your company is heavily involved in industry conferences or tradeshows like we are, you have to think about how to work in your social media exposure into that marketing plan.

Well, those are my quick-and-dirty tips for optimizing your company for social media promotion. I’m sure we all have missed opportunities that can be seized with little to no impact on our daily routines. What are your ideas?

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A/B Testing In Google AdWords

There are many of techniques in SEO to boost your popularity and branding, pay per click (PPC) offers easy ways to test and prove different marketing messages. While SEO and social media can have use different testing methods, PPC has the benefit of giving clean, trackable results.

According to Wikipedia, A/B testing is a technique of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to get better response rates. In Google AdWords, the testing process allows you to test the performance of two entirely different versions of an ad. Here’s how it works.

Let’s say you sell android tablet Your ad might look something like this:

Best Android tablet
Check out LG Android Series powered
by Android. Choose your Android Now
www.example.com

After you have created that ad (our control ad), the alternative ad might look like this:

LG Android Phones @ Cheap rates
Check out LG Android Series powered
by Android. Choose your Android Now
www.example.com

As you can see, the ads are very close to being the same, but you want to test if the word “Best” attracts more people than the word “LG.” This test would provide valuable information about your customers’ interests. If more shoppers clicked on the “Best” ad and made a purchase on your website, then you would then delete the “LG” ad and try something else, for example:

Best Android tablet @ cheap rates
Check out LG Android Series powered
by Android. Choose your Android Now
www.example.com

This second test ad would determine if your visitors are more interested in Best instead of LG than try to combine both as mentioned above.

This is a very basic view of A/B testing with Google AdWords. Leaps and bounds in visitor testing can really be made by making changes to your ad’s landing page. These tests can include changes in your ad copy, call-to-action, page color, headers, and many other tweaks.The truth is that website and ad testing is never complete. It is a continuous process for the best click through rate and the highest conversion percentage.

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Black Hats: Beware perhpas it will kill you

Appropriate natural (unpaid) SEO is a reliable method to get visibility through search engine point of view... But, take note the keyword “proper.” unluckily some unscrupulous service providers do not take heed of proper SEO techniques.

They use techniques that abuse search engine algorithms to essentially “cheat” their technique to the top. Such methods are called black hats, and they are the bane of search engines. Websites caught using black hat techniques are penalized or even banned by search engines.
If you want your website to be on top of search engine result page (SERP), ban these shady black hats when optimizing your website.

* Unrelated keywords
To get high rankings for every keyword, some people include lots of keywords or phrases in their text even if they are not related or relevant to the site’s content. Black hatters usually misuse and abuse top keywords after determining these words’ relevancy by using certain online tools.

* Keyword stuffing
This involves repeating keywords to such an extent that the content becomes nonsensical. “Tents for camping outdoors tents camping tents” is a perfect example. A properly optimized sentence would be. “Our tents are made of high-quality materials that can withstand harsh outdoor conditions when camping.”

* Hidden or Tiny Text
This annoying black hat technique defies the rules of placing reliable content on web pages. Do not make the test so small that they are unreadable. You should also avoid hiding the text such as making the words the same color as the background.

* Redirect Pages
Redirecting the user to a different or unrelated page, commonly called cloaking, is another black hat technique that is best left avoided. A user searches for “sleeping bags,” clicks on a result that looks promising, but is directed instead to, say, a pornographic site.

* Link farms
Putting relevant links are also effective in SEO, but black hatters abuse the process through link farming or spamdexing. The abusive method involves creating lots of websites that host free links, creating a compilation of interlinked sites. These sites do not provide good quality content since their only purpose is to host links. Linking to and from numerous sites with unrelated content in an attempt to enhance search engine ranking is also considered link farming.

* Page Swapping
In this deceptive technique, a Web page gets indexed and ranked. Once it gets to a desired position, the owner then changes the page entirely. Thus, a user may search “electronic day trading” in a search engine and clicks a result in the SERP. The page he lands on, however, is completely different from the keyword he used in searching and the description seen in the SERP because the owner changed the page after it was indexed earlier.

* Mirror sites or duplicate content
Individuals using this technique copy a significant amount of content from another site—with or without permission—particularly one that is already up in the SERP, and paste it to his site. If the content was duplicated without permission, the person responsible in copying it might get into legal trouble since this method cites a case of plagiarism.

* Spamming in Blogs
Indiscriminately including backlinks to your website to your replies or posts in other’s blogs and forums, whether manually or automatically, can get you banned on that blog or forum. Your posts and replies that accompany your backlink should be relevant, insightful, informative, or helpful.

* Domain Squatting
Just like plagiarism and establishing mirror sites, this one can get the culprit into legal trouble. Basically, the website owner or SEO provider registers a domain with a trademarked word in the hopes of making it on top of an SERP or, more disturbing, to gain profit. A perfect example would be the case of Russell Boyd who registered a website called juliaroberts.com. The site was soon handed over to actress Julia Roberts after the court decided that Boyd “registered and used the domain name in bad faith.”

* Doorway Pages
Doorway pages are landing pages that are designed specifically for search engines. In most cases, they cannot be seen by the user. These pages utilize a redirect script that automatically links the visitor to another page on the website. This practice is deemed highly illegal by Google and major search engines.

Black hat strategies like the ones mentioned above can severely damage or even destroy your credibility even if you have a high rank on the search engine. With the lack of credibility, you won’t be getting much sales, memberships, or referrals.

Use correct organic SEO techniques to maintain credibility, enjoy better website ranking, and acquire good traffic—and possibly sales—while steering away from trouble.

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Different Techniques to get Success in Affiliate Marketing

Affiliate marketing & promotion is a thriving market that one can get into. Lots of people want to go through into affiliate advertising but often they are not getting successful appropriate to the reasons that they do not really know what they should do.

Affiliate programs are the core of Affiliate advertising; they make up and run the market. There are numerous affiliate programs but not all of these can help you in one’s own quest for easy wealth and domination if you do not have a hint of what to do exactly.

Take for example. You have found several affiliate programs. What is next? Of course you have to do something with these affiliate programs on hand.
Initially, you need to have one’s own objectives for you to want to accomplish. You need to determine how much you want to earn, how much traffic you want to generate as well as clicks. You need to have objectives for you to be motivated to reach one’s own objectives. to keep you on track.

Second, find a niche that suits your own taste. An interesting niche should be considered, a niche close to one’s own heart would be a better choice. Once you have chosen your own niche, make sure that you just research if it is successful or not. The less competition and the greater the demand probably would be better.
Third, see the reputation of the affiliate program. Remember you are taking risks here. Which means you should, you have to make sure that the credibility of the merchant and that affiliate program is reputable enough for you to make business with? It will be easier to sell the products if the product is decent and the reputation is remarkable.

Fourth, an individual’s affiliate web site should be content and keyword rich. This will be easier for the search engines to pick up. Offer something new, unique and always remember quality.

Fifth, do market the products very well. See to it that the strategies you use are effective. Write article and submit to different article directories. Exchange links with other niche websites. Join forums and comment on other blogs.
Do not rush things, be patient. Results may not be available as soon as you have finished it. Learn through your mistakes and make everything work for you. Keep to the ways to succeed with affiliate programs. Does it now, do it well?
Join an affiliate program, find a niche, research, do promotional strategies and wait for the results. Make every affiliate program you join work for you and reap the benefits of your efforts. Decent luck!

There are quite a few methods with the help of which you can get good revenue in affiliate marketing.

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Google U-Turn Path to Mosaic Cloaker

The cloaking is already very trendy Black Hat SEO technique. At the moment SEO specialist has discovered a new technique to make search engine fool. This new cloaking technique replaces only some parts of the Web page. In traditional cloaking, the content presented to search engine spider is bit dissimilar from the visitor. In cloaking a server-side script executed when identified who is requested the webpage. The important reason of cloaking is to deceive search engines and if search engines will detect this type of method then it permanently banned your website.

What is Mosaic Cloaking???

It is bit different from the cloaking technique. It presents a web page with only small changes from the visible web page. In this technique, the blank area of the web page fills with keywords that help to make the web page more attractive to the search engine spiders.

Google has completed it very understandable that these cloaking techniques will get your website banned from Google's index if you use them.

Google has already announced that cloaking techniques will banned a website if it detect. The engineers working with search engines are highly skilled engineers that identify these unethical optimization methods (Also called Black Hat Techniques) and apply some techniques to detect this type of unethical method automatically. These types of techniques are risky. The best method is ethical search engine optimization, no risk and it will increase the ranking of your website.

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Tips for better Search Engine Optimization for your Blog!

SEO has been a lengthy way of improving the web page’s result on major search engines like Google & Yahoo! But since the innovation of personalized website known as blogs & other web 2.0 sites, SEO for such sites & blogs have become a point of discussion & research. Blog marketing & website marketing are very various aspects of SEO service. How does it differ? Main dissimilarity between the duos is that blog has much more options of web 2.0 in it! It has something that just does not make you write easily but also lets your reader or blog visitors correspond with you very conveniently in blogs. So it’s quiet important that you have done proper & effective search engine optimization for your blog. Below are some tips & suggestion on how to do an effective SEO for your blog.

Feed, feed & feed!

Ever surprised how & why many leading new articles blogs spread their words? With the help of Feed or RSS Feed i.e. syndicate with RSS. RSS Feed is an interactive & interesting option for your blog to be used so that your reader & visitors can easily stay updated with the latest posts & articles of your blog.
Make use of perfect keywords, categories or tags.
Keywords are the main object of any site or blog when it comes to SEO. & so is the case you’re your blog! If you choose proper, competitive & popular keyword, you are all sure to get huge traffic on your blog. Moreover, tags or categories that you make your article in, will help your visitors to find the relevant articles very easily & so they are obvious to stay touched with your blog.

Make use of Web 2.0 tools!

Have you been poured with the word web 2.0? If yes, it’s time to use it! Web 2.0 tools which include social media marketing site such as facebgook, twitter, digg, stumbleuppon & a number more are made to spread the word! So make regular use of these sites & be ahead of others by updating your genuine & loyal visitors. Another great tool of Web 2.0 is Social Bookmarking which allows you to save your posts & bookmarks & share them with others. Others may also take bookmarks saved by others & add them to their own collection, as well as to subscribe to the lists of others.

Finally, three Rs of Blogging!

If you have gone through & have used above tools & tips but haven’t been to this final tip, you are nowhere! That’s why it’s important to make sure you sue these Three Rs. These are Be Regular, Be Responsive & Be Relative.
Be Regular means write & post articles frequently in a regular time frame, because your loyal readers always look for something interesting.

Be Responsive means respond to your visitor’s comments & questions on your blog. The more your respond them, the more they will follow you. & finally,

Be Relative means do not post everything. Rather be focused on what your subject theme is. Because readers don’t love to w&er here & there, between two subject lines of a post or even an entire blog. So for example, if your blog is all about automobile world, stay focused on it rather than posting articles about aerospace industry.

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Advantages of Commenting On Blog Posts

In continuance to our former blog post on the fine art of Commenting on Blogs we would like to share our viewpoint on the reason behind Commenting on Blogs.

The visitor generated content in the form of commentary is something that each blogger looks familiar to when a blog post is published. As this content is the sign that the post has been read by the guest and the guest has found it compelling sufficient to share his opinion about it.

The main reason of contribution your views or belief in the form of a comment is to voice your thoughts about the subject which will carry the discussion further and enrich the post with more knowledgeable information which you may be able to add for the reason that of your experience and knowledge about the topic matter.

Each value- added comment adds to the info. About the topic of the post and every reply takes the discussion further. It also indicates the popularity and readership of the blog to a great extent. This mode of interacting with the people in your niche industry and sharing knowledge has been the prevalent even before the people started using social media sites like face and twitter for sharing and interacting with each other.

Comments on the blog give an idea to the blogger about his style of writing and encourages the blogger as blogging is not only putting forward your opinion but also being open about listening to other people’s opinion all over the globe which may generate fresh perspectives and ideas about a certain topic by initiating conversations and discussions by way of comments and replies. This can be between the blogger and the readers or the readers amongst themselves.  

Each valuable comment is a contribution and shows respect for the blogger as it proves that the visitor to your blog who may have reached the blog via whatever media, whether he is a new or a repeat visitor he has spent time in adding to the content and proving that he has read the post. Hence the metrics like the no. of comments on the blog, no. of visits (new and repeat – as more no. of repeat visits to the blog indicates that people want to come back to the site again to read more about what is the latest being shared by the blogger on his blog) are important in judging the popularity and acceptability of the blog in that niche business.

But just like every coin has two sides, people instead of these objectives behind commenting are resorting to comment spamming just like we had the keyword spam and the link spam.

What is comment spam and how can the blogger help to avoid such a spam?  

Comments are a great way for webmasters to build community and readership. Unfortunately, they're often abused by spammers and nogoodniks, many of whom use scripts or other software to generate and post spam.

If you've ever received a comment that looked like an advertisement or a random link to an unrelated site, then you've encountered comment spam.

Here are some ideas for reducing or preventing comment spam on your website. 

• Turn on comment moderation. 
• Disallow hyperlinks in comments (Or have a Link Policy). 
• Add a "report spam" feature to user profiles and friend invitations. 
• Block comment pages using robots.txt or META tags.
• Think twice about enabling a guestbook or comments .
• Use "nofollow" tags.
• Monitor your Spammy post and Pages.
• a blacklist to prevent repetitive spamming attempts. 

Blogs are typically created for sharing, expressing and voicing certain thoughts, opinions and information to reach out to more and more people, comments on the blog show that this exercise has been fruitful and has a multiplier effect on the outreach. Every expensive comment benefits the blogger and commenter but only if the true purpose of blogging and commenting is kept in mind while commenting.


 

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Tips on Loyalty Marketing and Managing a Social Network

 For recommendation on how you can make more brand awareness and keep more clients, these easy pointers must help. If you’re happy to converse with them about what you’re interested in, by utilizing the sticky web of a social network, you have many opportunity to make new areas for structure your business. These fast tips should help you to set goals of the areas to focus on to help force more people to use your social profile as their source of relevant and reliable information.


The standard element in any kind of loyalty marketing focus is to make the plan of ways that your target group can be busy. Sharing information with people via a social network is a sure fire means of communication that should be considered. So, how do we go about creating a method to building our social networks numbers?

The Faithful Network

Since a social network is a network that is primarily filled with people who want to be social, the qualities of purchase are constantly amended. The importance of social decisions, sharing opinions, and the power of influence is where the value lies within any social media relationships. All these can determine the visibility and level of clout you have with your connections, to bring your opinions and offers to the surface of this system of online marketing.
What’s the power of social networking as a tool to increase customer traffic and sales? The social network forms a single friendly spot where billions of people each day share their experiences, and share data that companies can use to create and harness online relationships, within a thriving and appropriate community of its own. This possibility of online relationships is powerful if cultivated authentically and passionately to increase both user traffic and the influenced requests for purchase.

The Social Network Proposal

You can join many other industrious businesses in promoting your products or brand to achieve marketing goals. Consider these ideas to steer your brand allegiance.
Identify your target group to communicate with via the social sphere, and then determine the purpose of the sales and promotional activities that will help you gain reach.  What is your ideal? What is it you would like to happen through reaching out and engaging with your core group?  It’s very lazy to say “sell more”, as there is much more potential and loyalty growth opportunity available with utilizing legitimate social media management.
Create a campaign to share promotions on channels such as social network advertising, and creating “call to” pages, though it is good to consider a tab-only promotion that encourages people to recommend you, or share content. Complement the use of your past contacts, and historical data  to ensure your contacts are at least friends of someone who already has a relationship with the company or campaign.
Create a social experience at the point of purchase: Some suggestions may be using an Application Programming Interface (API) that will create more opportunities, allowing people to recommend specific products, or integrate social buttons to the sales funnel, or create special offers (exclusive social network deals) to attract people to the site location, and communicate with some of their friends.
Drive people to the point of purchase online: Be transparent when using social network advertising with offers that guide people to the point of purchase online. Be honest, and clarify that a button or link will lead to this or that place.

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Top SEO Mistakes : Be Careful

1. No Targetted Keywords or Targetting the wrong keywords
Many SEOs do this blunder by selecting not so useful, non-relevant or even wrong keywords and key phrases for optimizing the website pages. They might choose keywords according to their mind that are descriptive of the website but the normal users may not search those terms. Choosing the right keywords can bring success or failure to your SEO campaign. Irrespective of your resources, you can't think on your own of all the useful keywords but a good keyword
suggestion tool will definitely help you find keywords that are useful for your website. Also region specific keywords play important role in bringing quality visitors to the website.

2. Ignoring the Title tag
Leaving the title tag empty or not using it properly is also a big mistake. Title tag is one of the most important place to have useful and relevant keywords of your website, it help you in optimization and the text in your title tag shows in the SERPs (search engine result pages) as your page title.

3. Concentrating only on Meta Tags
Many professionals think SEO is only about putting keywords in your meta description & keywords tags. They must know that meta tags does not have enough weightage on search engines. They can create meta description and keywords tag with useful keywords but should not expect much to rank well only because of these meta tags.

4. A Flash Website without a HTML Alternative
Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.

5. JavaScript Menus
Using JavaScript for navigation within the website is not bad as long as you understand that search engine spiders can't read JavaScript and build your web pages accordingly. Hence if you have JavaScript menus you can't do without, you should create simple HTML and XML sitemap putting all the page links, so that all your pages will be crawlable to the search engine spiders.

6. Using only Images for Headings
Many programmers use images in place of text due to the thinking that an image looks better than simple text for headings and menus. Although images can make your website look more attractive & distinctive but in SEO terms images for headings and menus are a big mistake because H1, H2 header tags and menu links are important SEO items. If you don't want to have your text within H1, H2 header tags due to their visibility, you can modify them through a stylesheet.

7. Ignoring Keyword Rich URLs
Many SEOs underestimate the importance of a good URL. Dynamic page names are still very frequent in use and no keywords in the URL is more a rule than an exception. Although it is possible to rank high even without keywords in URL but all being equal, if you have keywords in the URL of the domain and file names (inner pages, images, etc), result in an additional advantage over your competitors. Keywords in URLs are more important for MSN & Yahoo! but Google also give weightage to them, hence it is very useful to use keywords in URLs.

8. Backlink Spamming
It is seen as a very common practice to acquire large number of backlinks for the website due to a delusion that more backlinks are always better and for which many SEOs try to get links with any hook n crook, they may resort to link farms, forums or newgroups spam etc., which can lead to getting their website banned. You need to have quality backlinks for your website only through ethical SEO Techniques.

9. Lack of Consistency and SEO Maintenance
SEO never been a one time process. People who believe that once they optimize a site, it is done forever are living in a wrong belief. If you want to permanently optimize your website, you have to keep on analysing your competition and changes in the ranking algorithms of search engines and update your website pages.

10. Lack of Keywords in the Page Content
If the content on the page does not have sufficient keywords then you must modify your content according to the requirement and place the useful and relevant keywords at the sensible place within the text. Also it is better to make the most useful keywords bold or highlight them.

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Search Engine Optimization Is The Key

There are 3 types of client. Clients can mark a web address and arrive directly from website, only if they are in your address. Of course, this will limit customers to a few who already knows. A second approach is to link to your website another site. Although this is an excellent way to generate traffic to your site is included authorization to other sites, so you post a link on their website. And if you do not have enough traffic already coming on your site, they may not want to be an affiliate. The final approach to a client is to find your website through a search engine. A search engine is the tool to help users find sites. Say you type a keyword as a kettle?

Immediately search engine to comb the web and find every page with the keyword kettle on it, and present them in a ranking order. To increase your chances of success, would you get your site ranked in the top ten, because most people do not bother to go beyond the first page, not counting the hundreds that follow. SEO is one of the most effective tools of Internet marketing. Consider this: If you are a visitor to your site from a search engine, is already interested in your products. Although we cannot exclude the possibility of a child doing a school essay on gift ideas, the more likely that potential customers are willing to purchase a gift basket. Your website is simply to turn that visit into a sale!

On the other hand, search engines take into account dozens of factors to rank the sites. Google says they have over a hundred of criteria in their classification system. Basically, the search must be convinced that your site contains information that the browser is looking for. For this
goal requires a lot of keyword rich content. If you have a lot of articles with information on the boilers, but did not use the keyword area often enough, you may lose the battle. In general, the keyword density of 3-5% is considered acceptable, although it varies from a search engine
to another. Thus, in a 500 words, must use the keyword boiler by at least 15 to 25 times. If you use more often as you can be penalized. Outside the keywords, you can increase your search engine rankings through links on your site. This satisfies the search engine his is an important site more likely to have useful information. Search engine optimization is undoubtedly the most effective marketing tool if you use two strategies keyword rich content and numerous links to other sites related to their own. Then you will succeed in improving the ranking of search engines and therefore bring more customers to your site.

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SEO Strategies: Search Intelligence

Search engine optimization strategie are a shovel, but what is rare is a radically different approach to the classification as well. The other, by their very nature (eg, Google) is looking for fresh content and high quality. I see tons of marketing and a chat days scraping and automotive and blogs for the use of tactics to optimize these "fake site" may hit a place in the ranks temporarily, it will inevitably be short-lived. Real intelligence search engine comes to questions like:

How do I create content that people benefit from link?

What is a radically different approach that leads to a topic that buzz around the net for people interested? Outlook has the power.

What can I publish my blog for most of the free people who would put a $ 10 e-book?

What are people searching for my niche or a main subject and how do I implement the response and the rank for the keywords?

While good SEO is to make the basics a bit and link building technique, it is also the intelligence, imagination and pure creativity. I ranked better in search engines by contacting SEO from a perspective radically different in many cases. Ask yourself these 4 key questions is a surefire way to generate massive quality to rank well in search engines.

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Link Building 2011 Tips

Link building is a crucial part of creating traffic for websites, new and old. It not only generates hits when people click on the links, but improves search result positioning as well. Here are some tips on link building for new websites:

I.) A common mistake is to start trying to acquire links on just any website. Link building is much more effective when linking occurs between two websites about the same (or similar) topics. For example: one of the greatest ways to increase Page Rank is by getting one-way links as opposed to reciprocal links. One of the best places to get these is through directories, but it is best to find relevant directories.

II.) Consider distributing a press release on the new site, especially if there is something newsworthy about it. Include a link at the end of the release and post it on press release distribution websites.

III.) Don’t submit new websites to directories until they are fully functional and ready to use. For interactive sites like forums or classifieds, wait until there is some user activity before doing this.

IV.) If you have the money, consider paying for inclusion in major directories like Yahoo! Directory. Gaining quality links of this type is especially valuable in boosting search engine rankings.

V.) Don’t make new links with spaced characters (like “N e w s”) or letters made up of characters (“\/\/”); search engines won’t interpret these words properly and the benefit to rankings will not be as great.

VI.) the most valuable links are on pages with a high Google Page Rank (PR) or a lot of traffic. Use CheckPR.org to determine a site’s PR, and Quantcast.com for an approximate indication of its popularity.

VII.) While your site is new, concentrate on building links to the home page. Link the home page to other important pages and they will indirectly receive some of the benefits (search rankings, direct traffic).

VIII.) Finally, such websites can also accomplish link building by looking for relevant sites that have lists of related links. If the site’s webmaster offers an e-mail address to send link suggestions to, give it a try.

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What to Do if your Link Building Gets Jammed

Earlier or future it is certain to happen. You or your SEO expert is in month nine of the year-long link building strategy and you've hit a wall. It textures like there are no more excellence blogs to comment on, your list of directories to submit to is triumph smaller and good, new ones progressively hard to find and making new content feels like pulling teeth. You've hit the link building partition. If you work in a relatively niche industry, you may hit this wall sooner than others. But don’t let this stop your link building efforts or SEO tactics in general.
Here are a few ideas of what to do when your link building gets caught:

Don’t get unfulfilled

It’s easy to feel like you are hitting your head against a wall. The first thing to remember is to not get unfulfilled. Thwarting leads to worry which can lead you into black hat SEO land. No matter how slow the link building is receiving, it’s never worth using black hat SEO methods to keep the process moving.

Take a look back

Sort through your previous link building events and check on blogs you commented on to see if the comments actually went through. If they didn’t, annoying commenting on another post on that blog. It’s likely that the blog owner isn’t vigorously monitoring comments, but that doesn’t mean you should keep from trying again.

Check out the rivalry

If you are really caught, check out what kind of SEO your top three rivals are doing. What blogs are they commenting on, what kind of news are they pushing in press releases. Maybe one of them stumbled upon a really good link building source that you can use for your own determinations. What associations are they apart of? What trade shows are they going to? Their on- and offline marketing efforts might just be the inspiration you need.

Look outside your industry

If you’re a business that makes tennis rackets, you’ve probably focused your link building efforts to the tennis/tennis racket industry. Take a look outside your specific niche and find related businesses that you can work with. Why not see if you can make progress elsewhere? Think outside the box and see where that takes you.

The important thing is to not give up. With so much time and exertion already capitalized in your link building strategy, don’t throw away what you’ve done because you aren’t sure where to go.

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Cheap PPC Services

PPC Quick Start Package for Google Adwords $150 (Onetime payment)

Steps covered

-  Campaign Objective and Business model Understanding

- Keyword Research

-  Optimum Bid Rate Analysis

-  Visitor Conversion Analysis

-  Custom Ad creation

- Campaign Setup

Monthly Campaign Management (Optional Add-on Service)  15% of the total

Step Covered

Campaigns spend in the previous month or $500

- Campaign ROI analysis

-  Campaign tracking and tweaking

- Weekly reporting

Overview:

Pay-Per-Click (also known as Pay-Per-Placement or Pay-Per-Performance) search engines sell ranking by keyword in an auction format. If you want to have a high ranking you simply bid more for that particular word. These results appear as Sponsored Listings at the top or side of the regular listings. Whenever someone clicks on your link you get charged.

The advantage is you can get the exact ranking you want for the exact keyword you want all in about 24 hours. Traditional SEO can take months to take effect and even then can not guarantee specific keywords. PPC ensures you are found for your most important keywords and helps to deliver a steady stream of traffic to your website.

The main disadvantage is cost. Most search engines only display the top 3 or 4 positions, so those rankings are very competitive. Costs can range anywhere from $0.10 to $10 or more per keyword. Keyword choice and careful monitoring are very important to maintain a positive return-on-investment (ROI).

Just like picking keywords for SEO, you need to carefully select keywords for your PPC campaign. More generally keywords are more expensive and will result in higher clicks, but generally lower ROI. Niche keywords have a lower price and lower traffic but generally a higher ROI. It’s important to track your results and to find a balance.

Right now there are two main PPCs, Yahoo Search Solutions and Google Adwords. Many other search engines use their search results to augment their own listings. MSN currently uses Yahoo Search Solutions results for their paid listings but are expected to roll out their own PPC in the near future.

Shopping PPCs

General PPC listings appear in the major search engines like Yahoo, Google, and MSN. Shopping PPCs or Price Comparison Engines have their own websites. People come to these websites to compare products and pricing. They collect data from websites about products through a data feed which supplies photos, descriptions, and pricing. Visitors can then comparison shop before going to the individual websites. While these engines produce fewer clicks than regular PPCs, visitors from these sites are already pre-qualified themselves and generally result in more sales.

Shopping PPCs also buy ads from the regular PPCs. There product listing commonly appear in paid and regular search engine listings. Here are a few of the biggest.

• Shopping.com / Dealtime.com
• Nextag.com
• Shopzilla.com / Bizrate.com
• Shopping.Yahoo.com

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Build Links and Promote website through Social Media

Social media plays a very important role in modern online marketing Search engines paying a lot of attention on social media marketing and it is believed to help to increase website reputation.

Promoting website and its services or products through social media is a better strategy than build links through link building. Here are specified few tips and tricks which will help you get the most from your campaigns

Twitter and Facebook
If you are really serious with developing a reliable social media campaign, Facebook and Twitter are websites that helps you. A most important thing to keep in mind is to commit to updating your profile pages. Nobody wants to follow those pages which are not regularly engages within the group. To get the most out of those sites, it is suggested that you post regularly to remain your brand in front of people’s eyes.

You have to take care about your post. Don’t just speak about talk about your company’s product and services but try to post related subjects and news in your industry. Try to engage your group and don’t be scare to post another websites links in your post.

Social Bookmarking
Social Bookmarking can make anchor text optimised links to a particular page of your website. Those links are usually low quality as far as links go and so they shouldn’t take up a huge amount of time in your link building efforts. They can be useful for sharing your link with others who are interested in the topics you write about, others may also choose to link to the content. Stumble upon is a good example; users can choose certain topics of interest and they can click stumble to land on a random page related to their interests.

The most powerful thing in social bookmarking is you can share your content with people actively seeking information relating to topics within your expertise.

Squidoo and Hub Pages
Squidoo lens and Hub Pages can give relevant backlinks to your site. This works really awesome if you make an informative post of related your industry.  These pages can build up a nice quantity of authority and the link back to your website could become precious.

YouTube video
You can embed Youtube videos on your website and get relevant traffic. You can also get YouTube’s own tracking statistics at no charge as well.

Create a specific text-optimized page for each youtube video on your website.

• Surround the video with a description and link to your YouTube page with anchor text being the keywords   you would like to rank for.
• Submit the same description to each video site (i.e. Yahoo! Video, Youtube, Google Video).
• User Google Website Optimizer to help you determine which video works best. You can then set up Goals in Google Analytics and learn which video was the most successful. Create different variations of the video and then simply run a test using the free Google Website Optimizer and change nothing but the video on the different versions of the pages.

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PPC Tips : Increase Revenue from PPC

Tips Increase PPC Revenue
How to increase revenue from Adsense or other PPC? The answer is to use a trick for a lot of ads clicked on by visitors. How do I? here are some tips on increasing income from adsense.

1. Increase traffic. Traffic is an important factor for a blog that want to monetize, and keep your visitors coming from search engines
2. Make Blog simply. create a blog as simple as possible. No need to install a lot of widgets such as: shout box, vote, etc.
3. Ads position, ads position is crucial! Therefore, place ads in strategic places such as: the header, in posts, etc.
4. Focus on one ads, Do not put another ad like infolinks, amazon, etc (but it's up to you, it's just tips from me).
5. Motivation, which give visitors the choice is: click the ad or go ..

So a few tips to increase revenue from PPC  hopefully useful for you

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Importance of Long Tail Keywords in SEO

Keyword process the vital faith in SEO and SEM. Selecting the right keyword is additional than just observing for the extreme number of hits or hunts achieved by an exact search term. What are keywords? Why is it so significant in SEO or SEM? The disputes that prospective clients ask for, in the search engines to reach at a website that sells the invention or service they are observing for, are known as keywords. Keywords can be considered in to the following types:

• Long tail keywords are those searches that have more than 3 words in them.  
• Short tail keywords are those searches that have just a couple of words in them. 
• Misspelled keywords are those search terms that have common spelling errors.

Most businesses tend to concentrate on improving their business for short tail keywords, because they believe that keywords with supreme searches in keyword tools mean more business. The inner reality is that the rivalry for these search terms is more and it is hard to beat the competition to attain higher ranking rapidly. Apart from that, the buyers who are incisive with these terms have not really made an ordering decision.

Potential buyers who are too exact about the invention are those who are keen about purchasing the product. They use highly specific long tail keywords. Long tail keywords are attractive well-defined and tapering down to specific brands or features that one might exactly look for. Sales adaptation is indeed more for long-tail searches. Forceful marketers who prefer to tap in business from every likely search do not miss to improve their products for misspelled keywords. They tend to catch up with clients even if they search for the product with messy spellings in their search. Clients come with keywords of all types, short, long or misspelled. So, the choice of the keywords should be a mix of all seeing buyer psychology, the demand level for the product, and the rivalry for the keyword involved.

A regular purchaser is not too techie about the keyword search. Specialists dealing with a product have a totally specific language to opinion out to products. For example, a client who is looking for rhombuses might search for "SEO Services" or "Cheap SEO Services" etc. whereas a highly knowledgeable client or a mediator dealing with SEO would search for "Cheap Quality SEO Services" or "A++ SEO Services." The high-quality of words used to search for an invention varies between the features and objects of the end purchaser. From the viewpoint of economic and well-organized keyword selection, the not to miss keywords are the long tail keyword phrases because they self-contain the short tail keywords in them.

From the transactions point of view, clients searching with long tail phrases are those who have made the choice to buy the product. They are just determining between choices. Therefore, long tail keywords are very significant in SEO or SEM.

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Top Tips for Multilingual Link-Building

Many businesses are taking benefit of the get to of the internet by creating foreign language websites to access potential customers from entire world. And as with your main website, search engine optimization (SEO) is a must for each of your foreign language websites to generate regular and steady traffic – this includes Link building.

Link-building, to recap rapidly for those who don’t know,  is an internet marketing approach which enables online businesses to increase their rankings in the search engine results pages (SERPs) by creating  backlinks to their website, through online comments, article placements and directory entries. Links establish connections between websites, and are also the path search engines use to find their way to and index websites. By regularly publishing posts or articles in relevant online publications, with a link back to your site, you’ll see your site gradually rise in the Google rankings. The good news, if you have multilingual sites, is that it works the same in any language.

You will, of course, have to create content and listings in the relevant language, for which you may have to enlist the help of a language services agency. But to get you started, here are five pointers to keep in mind when embarking on a multilingual link-building mission:

* Quality over quantity
Search engines take into account the relevance and authority of the sites which are linking to you, so make sure you spend time creating quality content for high ranking sites rather than piles of low-value content for the internet’s backwaters. When it comes to article placement, the information needs to be up to date and of value. By establishing yourself as a quality content provider and an industry expert, you also give your business a good name, which is a great marketing strategy in itself.

* Get Clued in
Link-building is an ongoing process so get cracking on creating lists of relevant sites for each target language, and make sure you keep abreast of the latest industry news and developments. Over time you’ll be able to create content more quickly as your knowledge increases, and you’ll also get an insight into the varying interests of different language markets.

* Dodging the duplicate content rule
It is a handy fact that Google doesn’t penalise you for duplicating content in a different language. What this means is that, rather than having copy-writers producing content for language, you can translate or ‘transcreate’ your original content into your chosen languages, saving both time and money.

 * Culturally sensitive pitching and content
Something to keep in mind is the varying cultural nuances and formal procedures required when pitching to, and writing for, foreign websites and audiences. The relatively informal pitching etiquette and writing styles of the UK and US might not be so appreciated in Japan or Germany, so make sure you know your audience.

* Multilingual link-building on a shoestring
If the budget, or even DIY, option is what you’re after, start your link-building strategy by targeting web directories for each different language. All you tend to need to add your site to a web directory is a short blurb about your website, your contact details, and of course a link to your site. As with most easy options there are some down-sides however. If you are in a competitive niche, web directory submissions alone might not be that effective and a more complex link-building strategy may be necessary, involving article placements.

Building back-links to your translated websites is not something you can choose to ignore, though – because once you’ve invested money in translating and optimising your foreign language websites, you won’t see the return on investment (ROI) that you want if the sites languish down the bottom of the Google rankings (more than a third of all search traffic goes to Google’s top ranking page). The most effective way to start climbing the SERP rankings is by building back-links – so if you’re not already looking at a multilingual link-building strategy, making use of web directory submissions and article placements, then now may be the time to get started!

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Improve SEO scalability through SEO based CMS

Search Engine Optimization is in and approximately the entire web world. It is the major back bone to survive for any company involved in online business and content being the integral part of the whole theme of the website, it becomes part and parcel for content creators, writers, developers and marketers to learn the concept of SEO for further competitive SEO approach and better marketing efforts.

Providing best SEO practices and training to the content developers help them to incorporate the basic concept and creativity to the content. Content writers should undergo a virtual training in how a SEO process is involved in optimizing a website. This will improve the tendency for a content writer or a marketer to have a better understanding of the concept of SEO approach in content optimization.

For existing or new content creation of any website, if a content writer is well equipped with SEO techniques, it has a tremendous impact on the content development. With the usage of keywords and phrases which will rank a website on top listings can get your SEO scalability higher. A SEO base content management is a boon to the online marketing concept.

The content plays a vital role in expressing the whole desire behind the business theme. The key factors behind marketing are to create a desire in the viewers mind to stick to the webpage and get into some action which can either be a business deal or sales promotion.

Most of the online marketing companies are in need to develop creative and attentive content in order to be competitive in their online marketing efforts for SEO process of the websites optimization. The ability and access to create new content for a competitive SEO approach and content optimization is becoming mandatory for every content writer and marketer. This increases the demand for more and more content writers to expertise not only in creating writing but also developing content with SEO based techniques. As, if content is King, relevance is also Queen and similarly important in every aspect of SEO campaign.

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Reciprocal linking is good or Bad?

Have you ever thought is Your SEO Knowledge is Correct or not? Read following information and decide.

Reciprocal linking is a subject that produces a lot of conversation: everybody wants to identify how to obtain it to work for them. Much of this conversation involve link trading, or linking together their own websites, and whether it’s going to get you in trouble or not. They invariably fear that they will run into problems with search engines who may consider it cheating. Many of them have heard horror stories about Linking Farms which often get banned from Google along with every page associated with them. This fear is justified by the obvious disasters that link farms can ensue upon a web site. There are very few webmasters who are willing to take the risk and rightfully so.

Misunderstanding clouds the debate on reciprocal links on mutually sides. Reciprocal links deserve a fair hearing, because some are bad for a website, but most aren’t. In the beginning, almost all sites had plenty of reciprocal links (the tradition of the ‘links’ page), and they worked exactly as intended. Links brought in additional traffic, and affiliate links let people make money. These ‘links’ pages are less and less common now, but seem to be making a slight come back during this period in which SEO work has become a phenomena and a hobby for many web masters. The fact that SEO work is so common now will inherently lead to answers to questions which have been guarded for years. These answers will help people decide if the old fashioned ‘links’ pages are worth having or not.

Most people see nothing wrong with good, old-fashioned link trading, but swapping links is only one aspect of reciprocal linking. These link swaps are allowed and, in many cases, considered beneficial. Link trades are great for web sites because they allow them to communicate a greater amount of information to their visitors. These link swaps are only beneficial, however, if they link to pages that are somehow relevant. Links to completely random pages that visitors will not find interesting are useless and could be considered fraudulent exchanges.

There are also automatic link exchanges on the good side of things, and link farms on the bad one. Link exchanges can be extremely beneficial, but before you allow yourself to get roped into this kind of situation, make sure that it pans out as a legitimate source of traffic. If you subscribe to a link exchange, the links should be hand made by you. They should not be kept in a gigantic database on the middle man’s server. They should also be done upon request rather than automatically. You should be able to look through each link and view each page to insure quality.
You may not consider everything you just read to be crucial information about SEO. But don’t be surprised if you find yourself recalling and using this very information in the next few days.

Reciprocal links are popular because of the good things they give you: they act as ads for your site as well as increasing your search engine rankings. Some people, however, say that you shouldn’t link to other websites as it decreases your own link popularity – they don’t realize that you need to give a little to get a little.

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Social Marketing Ideas

There are so many various networking sites that it’s hard to be familiar with just where to begin if you’re interested in joining the social networking websites. By faraway the easiest and most successful social marketing technique involves blogging. An online paper work with habitual entry of comments, Feelings, Thoughts, pictures and video, links to relevant sites and a sight where readers can put thoughts and feelings about the blog posts. A blog can be built-in on your company’s website, or placed on a public blogging website like BlogSpot, word press, live journal.

Once you make your blog, be sure to keep posting new content in it frequently so readers and search engine will want to return again and again to find out the latest information. Suggest priceless tips and tricks about your product or service, and try to relate with your readers in a way that is pleasant and legitimate. You can show a discrepancy your approach by interviewing someone or reviewing something. Remember to be mindful of the weight of including specific keywords that will assist your blog to appear in search engine results.

Another effective idea is to put your thoughts on other people’s related blogs, with the aim of sharing your business information. Try to express yourself as an expert in your particular background or work by posting relevant and important information which will motivate readers to search more information about you.
Contributing in forums related to your business is another technique to get social marketing goals. Try to provide excellent information on the topic being discussed, and keep away from rehashing what has already been stated further back in a thread. Always be respectful and specialized, just as you would in person. A vast tool to merge with forum contribution is use of a Signature Link, A clickable message which identifies you as the poster and helps to generate traffic to your website. Because it’s another marketing tool, take the time to compose something appealing in your Signature Line that will tempt the reader to click through.

Another very nice idea for social marketing is to take part in wikis (Wikipedia). In real meaning, a wiki is a page or collection of pages about a particular topic. Readers are certified to modify a live content and add more information into that page, resulting in an ever-evolving community resource on the given subject. Probably the most well-know wiki is Wikipedia, an online encyclopaedia.

The Internet provides number of opportunities. When all techniques managed correctly, social marketing is a enjoyable and effective way to promote your business.

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image optimization techniques | Image Optimization tips

Search bots cannot index or read pictures and images. If you own an e-commerce or images in site, image optimization will form a fundamental part of your Search Engine Optimization approach.

Image optimization techniques to use while performing SEO on your website: There are few suggestion from my side given below keep in mind before posting images on your website.

•           Add Keywords In The Filename: Use keywords in your picture name. This is one of the finest technique for image optimization. Do not add white space and special typeset in your picture name as they will be programmed. Use hyphens to separate the keywords in the image name.

• ·         Add Alt Tags: Search engines cannot read an image, but they can read the alt attribute included in the image tag. Make sure that you include keywords in the alt tag of every image. Do not use the same keyword for all the images on the web page.

<img=”src=”” alt=”Name”>

• ·         Use Relevant Anchor Text: If you are linking to another page on your site using an image, add an appropriate anchor text. Include keywords in your anchor text.

• ·         Reduce the Image Size: Make sure that the images are not heavy, but load quickly on the site. A slow loading image does not give the right impression about your site. You need to keep your site loading time to a bare minimum as it affects the ranking in Google to some extent.

• ·         Surround the Image with Text: It is not a good practice to congest a web page with too many images. Always add a little text along with your images, if only a few lines. This will give the search engines more information to crawl and index.

• ·         Name the Image Folder Appropriately: Wordpress has a default folder called uploads, for saving all the uploaded images. You can change the name of the folder and make it keyword rich. Henceforth, every time you add an image to your Wordpress blog, your image file name will be searchbot-friendly.

• ·         Include the Title Tag: Title tag helps you add meaningful information to the image. This is helpful particularly for a site containing a lot of images.

• ·         Add Images to Sitemaps: Google indexes billions of images every day. Help Google find the images in your site by adding them to the sitemap. You don’t need to create a new Sitemap; you can just add information on images to the Sitemap you already use.

Use these image optimization techniques to better rank on all the engines and drive more traffic to your site. Images are an integral part of a website. Not optimizing the images will result to the loss of valuable ranking and traffic to the site. Image optimization is a must and should be a part of your SEO strategy.

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The Concept of Strategic SEO

Everybody talks about Search Engine Optimization as mindless link building. The most strategy you usually get is from selecting quality links or building link wheels. But there’s also the concept of strategy in SEO. When applied correctly this yields results better than anything else.
Here’s how it goes. You have to plan not just one site for which you will then build links but a network of sites that will target the whole market. There are many types of networks and really your imagination is the limit, but the most popular is a hierarchical or star network.
Imagine having one authority site that targets the whole market, such as “make money online” market. Such a site would be a big site that targets the biggest and broadest keywords.
Then you have a bunch of smaller sites that target sub niches. For example, SEO, affiliate marketing, list building and so on. Each of these sites would target mid to long tail keywords. And each of these sites would link to your main authority site.
Because you promote all of these sites equally, the combined authority of them would aggregate in your main site and it would be bumped up for whatever keywords you target tremendously.
If you want to take it even further, you can add yet another level of sites that would target long tail keywords and promote your second level (mid range keywords) sites.
You can of course interlink these sites, build link wheels however you want. The main advantage of this concept is that you build a network of solid sites (not a bunch of “thin” web 2.0 properties or articles) which results in a huge boost in the rankings even for the toughest keywords out there.
What is also important to understand that each of these sites, on every level, is a stand-alone money sites that brings revenue – they’re not just feeder sites for your main authority sites (although they serve that purpose at the same time).

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Judging PPC Performance: Focus on Conversions

About a month ago, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to create decisions about your Pay Per Click campaign's keyword and advertise performance.

But first, it's worthwhile to emphasize an important point: almost every action you take to improve your PPC ad campaign should be based on conversion data.
Many PPC newbie’s neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR.
It is not true....

Those metrics are useful to gauge a campaign's ability to drive traffic to your site -- and especially the ability for a particular ad to attract clicks. But they tell nothing about your campaign's ability to drive sales or leads.

Tracking and reporting on conversion data, and fine-tuning a PPC campaign's routine based on that, sets PPC advertising apart from other advertising channels that have no such built-in abilities.
Here's how you should view the most important metrics regarding your campaigns:

The number of impressions indicates how often your ad is displayed, and is a compute of the number and effectiveness of the keywords in your campaign.

The number of clicks and the CTR indicates how well your ad is working to convince those viewing the ad that your site/offer corresponds well to the intent of their search.

The number of conversions and the conversion rate indicates how well your keywords, ads and landing pages are working together to convince PPC-driven site visitors to take the action that is the objective of your site -- usually sales or leads.

Since conversion data is necessary for you to judge how well your PPC campaign is working -- to decide whether you've chosen the right keywords, written compelling ad copy, adjusted your bids to obtain maximum ROI, and designed your landing pages correctly -- it's essential that you set up your site with conversion tracking.

Doing so is a one-time operation that's simple, fast and free -- you simply paste a chunk of JavaScript code into a "Thank You" page on your site. That's the page that site visitors see just after taking the desired action -- immediately after finishing a purchase, or submitting a lead form.

Google, Yahoo and Microsoft supply clear instructions for accomplishing this, so I won't describe the process here. Google's especially-clear instructions can be downloaded in PDF form here.

Side note: if your in-house or outsourced web design folks tell you that setting up conversion tracking is hard/expensive/time-consuming: get a second opinion. Fast.

Second side note: be sure to test conversion tracking after setting it up -- and test it periodically to make sure it's still working. Though the setup is straightforward, tiny mistakes, like leaving off a JavaScript line or punctuation mark, can render tracking inoperable. And pay close attention to whether your Thank You page is a secure one (with a URL prefixed by https://) -- if so, a different version of the conversion code must be used.

Third side note: many PPC advertisers need to know and report data that is difficult or impossible to obtain via the conversion tracking described above. For example, for many e-Commerce advertisers, knowing the number of conversions (sales transactions) is insufficient; they need to know the correct revenue from each conversion in order to determine their PPC campaign's effectiveness (profitability).
Fortunately doing so is straightforward -- measuring exact revenue is the forte of most web site analytics packages. One fine example is free: Google Analytics. For AdWords advertisers, Google Analytics is automatically "tied" to their PPC campaigns, and can be easily set up to track revenue per transaction -- start here to see how. Google Analytics (and other web site analytics packages) also shows you a wealth of information that will help you optimize your PPC campaigns -- like data regarding how many shoppers are leaving your site before completing a shopping transaction.

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3 types of Search Engines

1.       Spiders
The search engine sends out a ‘spider’ or ‘robot’ that records all the text on your website. That text is then indexed in a database, categorized by keyword, and given a relevancy ranking. A higher relevancy ranking makes your pages appear higher when the search engine returns results to a visitor.

a.       Main Engines – Google, Yahoo, MSN

b.      Benefits – These are the Big Three and they cover 95% of all search engine traffic. Concentrate your efforts here and forget about the little guys.

2.       Directories
Directories have websites submitted to them for review. The best directories are reviewed by hand and disallow affiliate sites or sites with little or no content. Most directories get very little traffic but, since the included websites are reviewed for quality, the Big Three consider them a good source to find new websites. Getting listed in directories is the most common way to build link popularity.

a.       Main Engines – Business.com, DMOZ.org, GoGuides.com, JoeAnt.com, Gimpsy.org

b.      Benefits – While these engines don’t get a lot of traffic other search engines use their results. Spider engines like Google consider directories to have high quality content and often index the directory’s additions.

3.       PPC – Pay-per-click search engines sell ranking by keyword in an auction format. If you want to have a high ranking you simply bid more for that particular word. These results appear at the top or side of the regular listings.

a.       Main Engines – Yahoo Search Solutions and Google Adwords. Shopping PPCs  or price comparison engines, include Shopping.com, Nextag.com, and Pricegrabber.com.

b.      Benefits – Getting listed in a Directory or Spider engine can take weeks or months and getting a good ranking can take up to a year of trial and error. With a PPC listing you’re up and running in under a week and you can get exactly the keyword and ranking you want.

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SEO for Blogspot - Blogger Blogs

Blogger is one of the most normally used as blogging platforms and I have often received mails and questions from persons using blogger that they aren’t sure how they can optimize it. There are innumerable numbers of plug-ins that are useful for SEO of WordPress Blogs but as such there are not many options with Blogger. While most blogging platforms, including blogger is basically SEO friendly , people often feel that blogspot do place certain limits to freely optimize the blog as you like. However, certain little tweaks can make your blog really SEO friendly. Here are some easy techniques and tips that you can do to make your blogspot pages extra SEO friendly.


Title and Meta Tags

Blogger used definite strings for post title ( <$BlogItemTitle$> ), blog name( <$BlogTitle$> ) etc. These strings would also work when you place them in Title tags or Description tags. By default blogger includes the post title in the title of the page preceded by the Blog Title. If you have already inserted a big blog title, that would make your post title to be pushed back and your title becomes less relevant to the post. So get to the blogger template and make some changes to this. A good way to put your title, might be
<title><$BlogTitle$> : Some text of your choice </title>. You can use similar technique to create Meta Description tag for all the pages.

Having unique Title and Description for various Pages - We would often like to have various structure for Title and Description for various type (main URL, Archive pages, Individual post pages etc ) of blog pages. This can also be done! Blogger uses certain tags, which you can very easily discover if you learn the code thoroughly. But I have done that work for you here. For putting any tags on the main blogger page, put them between <Mainpage></Mainpage> - this would be displayed only on the home page. For Archive pages use <ArchivePage></ArchivePage> and for individual post pages use <ItemPage></ItemPage>. The tags you put in between these tags would be displayed only for the specific type of pages.

Blog Posts

While writing your post don't stuff them with keywords but keep your keywords in mind and use them wherever they can be applied naturally. Try to use your keywords in post title - remember the post title would also go into your page title. You can read this article for more about Web content writing and Website content

Link between posts using suitable anchor texts. This helps your visitors to get reference and also helps in navigation between your blog pages and increased PR flow.

More With Template

If you are using a template with a sidebar (most of them are) you can write some optimized text targeting your keywords in the sidebar. Be vigilant not to spam, it should be revealing text about your blog /subject, yet be full of your keywords.

You will notice that your blog post titles are already in <h2> tags. Search engines pay a little more importance to stuff placed in <h> tags. Try to break down your long posts with sub headings. This will make life easier for your readers and you can use some styles (define them in the template) to get those subheadings to be <h3>.

Comments

Keep your comments in the same page as blog post. Blogger gives the option to have your comments in a pop up window. You need to select "no" on that option. You will often have very good content as comments that can highly boost your content.

Links

Link out to relevant authority sites or blogs whereever necessary. That would help your readers and would also help search engines. At times people would also link back to you when you link to them but do not link to someone with the expectation of link back. Link only where you think is necessary.

Get links to your blog. I don't think you need more inspiration for this but just in case you are wondering on how to get more links refer to my article on how to catch free back links

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Top 8 Myths of Search Engine Optimization

Myth 1: Automatic SEO tools are helpful and cheap solution
 Do you actually think that there is something which will let you relax and make lot of money without doing anything? It is just like any business where you have to put time and ability effectively. Search engine and many websites know that this is an automated submission and not a regular one.

Myth 2:  objects the Meta Keyword and Alt Tags with keywords 
 Well search engine looks Meta tags only for reference; they in reality do not use them for any ranking. Similarly putting some   description in alt tags is important, but stuffing keywords is highly discouraged. These alt tags are meant for slow speed   connections or in cases where images are not loaded, so showing your staffed keywords will not be beneficial at that time.

Myth 3:  Fill your website with loads of text in small fonts
Well this technique no longer works, search engine are now intelligent enough for these tricks. There are webmasters who   changes the fonts of H1, H2 tags in CSS , but believe me, search engines knows the font style and give preferences   accordingly.  Also be away from invisible texts and links.

Myth 4:  Cloaking is a good idea
A “cloaked” page is a page that shows one thing to the user and another to the search engines.  Again, because the search   engines want valuable content provided to the user, they may devalue or even drop your site altogether if they spot this   technique.

Myth 5:  Don’t hire SEO experts; just let your “web guy” do it
Would you let your accountant create your website? Then why are you letting your web guy to do SEO, There are many complex strategies and processes involved in doing good SEO which needs lot of experience and knowledge  and I have seen many web guys leading websites to be banned by doing hit and trial methods.

Myth 6: PPC ads help/hurt SEO.
 Many people believe that running Google AdWords can affect organic rankings of their site. Some believe it will bring their   site up, some believe it will bring their site down.  PPC ads have nothing to do with SEO and have no influence on organic   rankings.

Myth 7 :  You must update your website frequently. 
Some of the highest ranking websites in Google haven’t been updated in years. Frequent updates will probably increase the   search engine crawl rate but won’t help your website rank better. If your site doesn’t need a change, don’t change it. Focus on   quality of pages.

Myth 8 : Your site will be banned if you buy links.
There is no efficient way to figure out whether the link is paid or not. Even if they somehow figure it out, they won’t ban   the entire site. It would be silly to ban entire websites because of few advertisements. Search Engine won’t count those links.

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Paul Angela Backlinks

In Current time everyone who owns a website is frantically trying to build a large number of Backlinks to it so that their industry will rank better in the search engines and get more traffic and profits. People are selling links, purchasing links, putting comments on blogs and forums just to doing link building in various ways and some are even resorting to black hat SEO techniques to get a lot of links overnight, but many of these people are wasting their time. Why?

Because of the same result that is got by investing a lot of time and effort to build thousands of links on small websites that agree to link to your site in swap for an article or money can be achieved by placing just a small amount of links on some high PR authority websites that weight a lot in the search engine’s point of view. So why spend your time and money on link building campaigns that aren’t even sure to carry you success, when you have such a easy and affordable alternative at hand – the Paul and Angela backlinks!

Paul Johnson & Angela Edwards are two link building experts that connected forces and they have establish a method to get really good links on high authority sites without doing much effort – you just have to register on these sites and include the URL you are targeting on your profile page – this will get you a so called “Paul and Angela” link.

Google, Yahoo, and other major search engines are indexing these pages really fast and links on them are very imperative to SE’s, so the Paul and Angela technique of building backlinks is measured by many to be a very good SEO method.

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Social Media Optimization - Traffic Alternative to Google

The phrase Social Media Optimization (SMO) is very popular phrase in Internet world. It is a new traffic option to Google. It provides option to boost more traffic and business through social media networks.

Definition: SMO is easy to link technique using social media sources like social networking, blogs, social bookmarking, Videos, and media sharing websites,. It is the finest traffic alternative to Google, yahoo, Msn and many more well-liked search engines.

The main target of marketing is to increase more and more business by exposing their products and services to the interested consumers. The social networks are much known now and billions of people have joined and using it. The area or group inside the social networks attracts interested peoples to join it and through community we can attract visitors and let them know about our products and services.
It is also very simple as compare to SEO. No need of on-page and off-page optimization. Only few associated tags, a very attractive title with description and good content on the page that attract people to visit the page. If the content is really good, then you will get more advantages here. You have to make community or join community and invite friends and colleagues to come and join your community to make community more crowdie and visible.

It also gives traffic without paying a single penny and also if your website is fresh or has no good ranked in search engines then you have still probability to obtain traffic on your website through social networks.

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